{"id":6082,"date":"2024-04-22T18:16:13","date_gmt":"2024-04-22T18:16:13","guid":{"rendered":"https:\/\/www.brightmine.com\/uk\/?post_type=resources&#038;p=6082"},"modified":"2026-04-27T12:36:56","modified_gmt":"2026-04-27T12:36:56","slug":"8-steps-to-building-an-employee-retention-strategy","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/8-steps-to-building-an-employee-retention-strategy\/","title":{"rendered":"8 steps to building an employee retention strategy"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5fc8583 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"\">by <strong>Brightmine<\/strong><\/p>\n\n\n\n<p class=\"\">An employee retention strategy that effectively reduces labour turnover is critical to remaining competitive in today\u2019s talent market. In fact, <a href=\"https:\/\/hbr.org\/2024\/05\/hrs-new-role?ab=HP-magazine-text-1\">according to recent surveys<\/a> asking C-suite leaders to rank stakeholders in order of importance, employees rank above shareholders, emphasising just how important employees are to an organisation&#8217;s success.<\/p>\n\n\n\n<p class=\"\">A successful retention strategy helps organisations retain valuable talent, minimise costs associated with employee replacement and training, and maintain institutional knowledge. Most importantly, it fosters a stable and productive work environment where employees can give their best.<\/p>\n\n\n\n<p class=\"\">In this article, we cover eight key steps to creating a successful employee retention strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"positive-workplace-culture\">1. Develop a positive organisational culture<\/h2>\n\n\n\n<p class=\"\">A positive workplace culture is one of the most important factors employees consider when deciding whether to stay with an employer. And though employers may be eager to make whatever changes necessary to ensure their culture is excellent, they can&#8217;t effectively develop their culture if they don\u2019t understand it. So, before taking steps to make changes, be sure to research your organisational culture to understand where it stands.<\/p>\n\n\n\n<p class=\"\">Common ways of researching organisational culture include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Conducting employee engagement surveys followed up with focus groups of employees run by external facilitators.<\/li>\n\n\n\n<li class=\"\">Reviewing ratings and employee reviews on websites like Glassdoor.<\/li>\n\n\n\n<li class=\"\">Reviewing the organisation\u2019s mission and value statements.<\/li>\n\n\n\n<li class=\"\">Ensuring exit interviews include questions directly related to organisational culture.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">While researching, be sure to consider both the formal and informal culture. The formal culture of an organisation is expressed through corporate channels, for example the organisation\u2019s mission statement and values. The more dominant, informal aspect of organisational culture is expressed through employee behaviours and norms.<\/p>\n\n\n\n<p class=\"\">From this research, you can begin developing a series of initiatives to help make it a great place to work. This may include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Leadership training.<\/li>\n\n\n\n<li class=\"\">Psychological safety training.<\/li>\n\n\n\n<li class=\"\">Team building exercises or retreats.<\/li>\n\n\n\n<li class=\"\">Policy or company statement adoption.<\/li>\n\n\n\n<li class=\"\">New employee resources groups.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"effective-onboarding-experience\">2. Design an effective onboarding experience<\/h2>\n\n\n\n<p class=\"\">A well-designed onboarding experience can make or break an employee\u2019s decision to stay with the organisation. In fact, <a href=\"https:\/\/hrcenter.us.brightmine.com\/commentary-and-insights\/the-first-30-days-is-make-or-break-how-to-ensure-onboarding-is-a-success\/52777\/\">around 70% of employees<\/a> decide whether they\u2019re going to stay\u2014or leave\u2014within their first 30 days of work.<\/p>\n\n\n\n<p class=\"\">Onboarding is pivotal because it serves as the employee\u2019s first impression of the organisation as their employer, and it communicates to the employee what kind of support they\u2019ll receive to succeed. Onboarding is even more important for remote employees, who are more likely to feel lonely and less integrated into a team without proper onboarding.<\/p>\n\n\n\n<p class=\"\">Onboarding helps both new employees and their line managers. For the new starter, an effective onboarding experience will help them:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Become effective in their role.<\/li>\n\n\n\n<li class=\"\">Feel that they are a valued member of the team.<\/li>\n\n\n\n<li class=\"\">Engage with the purpose of the organisation and its values and culture.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">For the line manager, a good onboarding experience gives them the opportunity to:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Connect with their new team member quickly.<\/li>\n\n\n\n<li class=\"\">Identify their skills and how they can be deployed.<\/li>\n\n\n\n<li class=\"\">Identify what areas they need to develop.<\/li>\n\n\n\n<li class=\"\">Build a trusting relationship with them.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">And for the organisation, effective onboarding means it can achieve a return on investment. A common problem for many employers is that new starters are not able to hit the ground running. With a positive onboarding experience, employers can resolve this problem by providing employees with clear expectations, the resources to perform effectively, and the motivation to tackle new challenges in their work. With the tools employees receive in a supportive onboarding experience, they\u2019re more likely to be effective quickly and work to their highest potential.<\/p>\n\n\n\n<p class=\"\">To create an effective onboarding experience:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">View onboarding as a continuous experience that goes beyond the first weeks or months of employment.<\/li>\n\n\n\n<li class=\"\">Leverage onboarding platforms and other tech to enhance the onboarding experience.<\/li>\n\n\n\n<li class=\"\">Ensure consistency across the program through checklists and other progress tracking methods.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">These and <a href=\"https:\/\/hrcenter.us.brightmine.com\/leading-practice-guides\/onboarding-and-orientation\/1806\/\">other strategies<\/a> will help ensure new employees feel welcomed, ready to tackle their new roles, and most importantly, committed to staying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"line-management-skills\">3. Improve line management skills<\/h2>\n\n\n\n<p class=\"\">The quality of line management and the working relationship between an employee and their manager are often a major influence on an individual\u2019s decision to stay or leave the organisation. According to <a href=\"https:\/\/www.prnewswire.com\/news-releases\/more-than-a-quarter-of-employees-globally-are-ready-to-move-on-from-their-current-jobs-302017182.html\">research<\/a> from Boston Consulting Group, great managers are associated with a &#8220;72% reduction in attrition when comparing employees who are very satisfied with their managers with those who are very unsatisfied.&#8221;<\/p>\n\n\n\n<p class=\"\">Indeed, line managers are increasingly expected to implement people management policies, including those relating to absence, flexible working and performance management. They\u2019re also the individuals who employees have the most day-to-day contact with, making their relationships with employees paramount. With such impactful responsibilities, it is essential that line managers are competent and confident in carrying them out.<\/p>\n\n\n\n<p class=\"\">To improve line management skills, aim to provide training to promote awareness and understanding of the organisation\u2019s policies and procedures. Also, focus on developing the competencies and behaviours that line managers need to carry out their role effectively, for example leadership and interpersonal skills.<\/p>\n\n\n\n<p class=\"\">If managers are good at managing and motivating people, they are more likely to have teams that are productive and committed to their jobs. Their team members are also less likely to resign and leave management with the headache of having to recruit and train a replacement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prioritise-employee-wellbeing\">4. Prioritise employee wellbeing<\/h2>\n\n\n\n<p class=\"\">Research into the financial benefits for employers of investing in employee wellbeing is at an early stage, but initial studies suggest that the return on investment is quantifiable and directly affects the bottom line. One of the less direct costs of poor employee wellbeing is increased labour turnover.<\/p>\n\n\n\n<p class=\"\">Employees often leave an organisation for reasons directly related to ill health. Some employees may be dismissed on the ground of incapability, while others may seek alternative employment with an organisation that will make it easier for them to manage a health problem through, for example, flexible working. Costs associated with high turnover due to ill health include direct recruitment costs, the cost of obtaining temporary coverage, and induction and training costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Holistic wellbeing<\/h3>\n\n\n\n<p class=\"\">Workplace health promotion should be more than a series of standalone initiatives. While it is important to introduce wellbeing programmes focused on individual wellbeing, for example smoking-cessation or healthy-eating campaigns, employers should embrace a holistic approach that acknowledges the combined impact of a range of factors on employee wellbeing, including environmental, organisational and societal factors.<\/p>\n\n\n\n<p class=\"\">Taking a holistic approach to wellbeing will allow you to support the whole employee and meet their unique needs. To do this, you\u2019ll need to establish a holistic wellbeing strategy, which should include a vision and plan of execution. Each of these should directly address what holistic wellbeing means to the organisation.<\/p>\n\n\n\n<p class=\"\">The strategy should also include the adoption of a wellbeing policy, which will help you execute on specific wellbeing initiatives. The wellbeing policy should cover all dimensions of wellbeing that the organisation intends to address.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">The role of managers<\/h3>\n\n\n\n<p class=\"\">Ensuring a mentally healthy workplace is key to improving employee wellbeing, and in turn, retention. Line managers play a key role in this endeavour. However, many line managers find it difficult to have conversations about sensitive issues.<\/p>\n\n\n\n<p class=\"\">To foster mental wellbeing among employees, prioritise strengthening line managers\u2019 abilities to support employee mental health. Line managers should be trained to provide coaching and encouragement, navigate difficult conversations and build a psychologically safe environment. Effective training is important, as it helps line managers understand how their management style and practices can promote, or impair, the mental wellbeing of their employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"culture-of-recognition\">5. Build a culture of recognition<\/h2>\n\n\n\n<p class=\"\">Recognition can have a significant impact on how engaged employees feel at work, and a lack of recognition can have a detrimental impact on labour turnover. An employee who feels that their efforts go unrecognised is more likely to move on, potentially resulting in the loss of a valuable member of staff. <\/p>\n\n\n\n<p class=\"\">Conversely, employees who have been recognized for their positive behaviour are more likely to exhibit those behaviours again, leading to further performance and\/or productivity improvements for the organisation. Ensuring that employees are recognised will help to create a positive working environment, meaning employees want to come to work and make an impact.<\/p>\n\n\n\n<p class=\"\">A recognition scheme formalises the act of recognition through a (typically) centrally managed and controlled process, often with nominations and tiers of awards. If an organisation is serious about recognition, having a specific recognition scheme may be only part of building a recognition culture within the organisation.<\/p>\n\n\n\n<p class=\"\">It will be vital to cultivate a management style that sees basic recognition as being part of effective management. As a matter of course, managers should be thanking employees for good work and contributions and saying \u201cwell done\u201d when it is merited, rather than commenting only on the negatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learning-and-skill-building-opportunities\">6. Offer learning and skill-building opportunities<\/h2>\n\n\n\n<p class=\"\">Your organisation will benefit from a competitive advantage if you develop your workforce \u2013 from apprentices through to future business leaders.<\/p>\n\n\n\n<p class=\"\">Access to learning and development opportunities not only enables employees to improve their knowledge and skills, but it can also increase their engagement. It can also be a useful tool in retaining staff in a time of skills shortages.<\/p>\n\n\n\n<p class=\"\">Investing in learning and development to remain competitive, or to implement a specific initiative such as leadership development programme, are key reasons for organisations to increase spending in this area. For organisations seeking to cut back on training spend, there are alternatives to simply reducing the output of their training activities, including making more use of online and informal learning methods.<\/p>\n\n\n\n<p class=\"\">Whatever the learning and development initiative, don\u2019t forget to pay attention to the most appropriate method of learning delivery, and evaluate the outcomes to ensure that your organisation receives value for money and meets business needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"flexible-work-options\">7. Investigate all possible flexible work options<\/h2>\n\n\n\n<p class=\"\">The experience of working from home, forced on many people by the coronavirus (COVID-19) crisis, has dramatically changed attitudes towards flexible working. Based on their experiences and business needs, many employers have now implemented a full or partial switch to remote or hybrid work. Employers have also implemented other flexible arrangements, such as compressed hours (full-time hours over fewer days), annualized hours (fixed number of annual hours with core hours), job sharing and changes to start and finish times (flex time).<\/p>\n\n\n\n<p class=\"\">Individuals are placing more value on their physical and mental wellbeing and are aware that creating and maintaining a healthy work-life balance is essential to achieving this. Offering flexible working arrangements is a direct way of helping staff to achieve a better balance between their work and home lives. In doing so, it can boost their loyalty and commitment to the organisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"develop-communication\">8. Develop meaningful communication between the organisation and employees<\/h2>\n\n\n\n<p class=\"\">Two-way communication with employees is key to building trust and ensuring transparency in both good and challenging times for the organisation. Generally, your organisation should aim to communicate information about its activities to all employees on a regular basis. You should also encourage employees to provide ideas and feedback to management on all aspects of its operations.<\/p>\n\n\n\n<p class=\"\">Regular communication between an organisation and its employees can produce benefits for all, including the following:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Improved motivation and commitment.<\/li>\n\n\n\n<li class=\"\">Better identification of and solutions to day-to-day problems.<\/li>\n\n\n\n<li class=\"\">Better management decisions.<\/li>\n\n\n\n<li class=\"\">Increased understanding about management decisions or the need for change.<\/li>\n\n\n\n<li class=\"\">Increased levels of trust and improved working relationships.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Information provided by management representatives to employee representatives might include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">The organisation\u2019s general progress and profitability.<\/li>\n\n\n\n<li class=\"\">Any recent and probable developments in the business, for example information about the organisation\u2019s performance and strategic planning.<\/li>\n\n\n\n<li class=\"\">Recent and probable developments concerning the organisation\u2019s economic situation, for example contracts won or lost.<\/li>\n\n\n\n<li class=\"\">Planned structural changes within the organisation, especially if circumstances arise that might create a threat to job security.<\/li>\n\n\n\n<li class=\"\">Any management decisions likely to lead to changes in work organisation.<\/li>\n\n\n\n<li class=\"\">Any potential changes to policies and procedures and\/or the terms and conditions of employees\u2019 employment.<\/li>\n\n\n\n<li class=\"\">Information about health and safety issues.<\/li>\n\n\n\n<li class=\"\">Information about equal opportunities matters.<\/li>\n\n\n\n<li class=\"\">Departmental information, for example changes in work methods or specific issues that have arisen locally.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">A lack of frequent two-way communication between leadership and employees can cause uncertainty among employees about organisational issues and hamper their ability to carry out their work. Good communication, on the other hand, can result in better retention levels because employees feel more valued and committed to the organisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking ahead<\/h2>\n\n\n\n<p class=\"\">Building a successful retention strategy is a long-term project, and what makes yours successful may not be the same for other organisations. When building your organisation\u2019s retention strategy, be sure to evaluate it frequently and make adjustments when needed. Most importantly, consider the input of your most important asset: your people.<\/p>\n\n\n\n<p class=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column lnrs-hide-block-on-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--secondary-gray);border-left-width:2px;padding-left:10px;flex-basis:30%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<div class=\"wp-block-group has-bleach-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a36fa716 wp-block-group-is-layout-constrained\" style=\"border-radius:14px;padding-top:10px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<h3 class=\"wp-block-heading\">Navigate HR complexity with confidence<\/h3>\n\n\n\n<p class=\"\">With Brightmine, you can build powerful people strategies, implement best practices and set your organisation up for a brighter future.<\/p>\n\n\n\n<p class=\"\">Learn how our tools, resources and automation can empower you and your team.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/uk\/solutions\/?intcmp=cta|blog|solutions|learn-more\" style=\"border-radius:25px\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"\"><a href=\"#top\">Go back to the top<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4b7a3f7f wp-block-group-is-layout-constrained\" 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class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Webinars<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/uk\/resources\/total-rewards\/pay-and-labour-market-update-june-2026\/\">Pay and labour market update, June 2026<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">After a year of relative stability in pay awards, employers are once again facing a shifting landscape. Global &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #f3f2f0\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/uk\/resources\/talent-management\/world-cup-2026-employers-guide-to-workplace-implications\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2001\/05\/02090540\/soccer-players-competing-for-ball-during-match.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Commentary and Insights<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/uk\/resources\/talent-management\/world-cup-2026-employers-guide-to-workplace-implications\/\">World Cup 2026: Employers&#8217; guide to workplace implications<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">Major sporting events such as the 2026 World Cup can affect attendance, productivity and employee relations. This guide &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<\/section><\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 1.383), 28px);\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-658170e2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/03\/12085308\/Brightmine_Favicon_128px.png\" alt=\"\" class=\"wp-image-313\" style=\"border-radius:25px;object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"\"><strong>Brightmine<\/strong><\/p>\n\n\n\n<p class=\"\">With more than 10,000 customers, Brightmine is a leading global provider of people data, analytics and insight \u2013 empowering HR leaders to deliver brighter business outcomes.<\/p>\n\n\n\n<p class=\"\">For more than two decades, Brightmine, formerly XpertHR, has continued to help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology, and trusted HR expertise.<\/p>\n\n\n\n<p class=\"\">Brightmine is a division of LexisNexis Data Services within RELX\u00ae, a global provider of information-based analytics and decision tools. RELX serves customers in 180+ countries with 35,000+ employees. Ticker: London: REL; Amsterdam: REN; New York: RELX.<\/p>\n\n\n\n<p class=\"has-primary-black-color has-text-color has-link-color wp-elements-ad14550bb07010b79fc22eb0ca4e129e\">Follow Brightmine on <a href=\"https:\/\/www.linkedin.com\/company\/brightmine\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0fd240ca wp-block-group-is-layout-constrained\" id=\"newsletter\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Sign up to receive expert HR insights from Brightmine<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ebe15cfa wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\">Join our community and stay updated with industry trends, expert insights, valuable resources, webinar invites\u2026 and much more.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Sign up now and receive regular updates straight to your inbox!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector is-style-flex-layout\" redirectaftersubmission=\"https:\/\/www.brightmine.com\/uk\/thank-you-insights-email\/\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10351-o1\" lang=\"none\" dir=\"ltr\" data-wpcf7-id=\"10351\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/uk\/wp-json\/wp\/v2\/resources\/6082#wpcf7-f10351-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10351\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10351-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_title\" value=\"Newsletter\" \/>\n<\/fieldset>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"elqFormName\" value=\"sparknewsletter\" type=\"hidden\" name=\"elqFormName\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"elqSiteID\" value=\"1006146\" type=\"hidden\" name=\"elqSiteID\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"sfid\" value=\"\" type=\"hidden\" name=\"sfid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"cmpid\" value=\"\" type=\"hidden\" name=\"cmpid\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"elqCookieWrite\" value=\"0\" type=\"hidden\" name=\"elqCookieWrite\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"elqCustomerGUID\" value=\"\" type=\"hidden\" name=\"elqCustomerGUID\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden a-s-text\" id=\"a-s-text\" value=\"\" type=\"hidden\" name=\"a-s-text\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"Market\" value=\"UK\" type=\"hidden\" name=\"Market\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"Website\" value=\"Website\" type=\"hidden\" name=\"Website\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"utm_content_type\" value=\"\" type=\"hidden\" name=\"utm_content_type\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"Source\" \/>\n\n<div class=\"c-grid  form-fields\">\n<div class=\"form-inputs-container\">\n<div class=\"inputs-container\">\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"firstName\"><input size=\"40\" maxlength=\"35\" minlength=\"2\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"FirstName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"firstName\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"EmailAddress\"><input size=\"40\" maxlength=\"320\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Business email address\" value=\"\" type=\"email\" name=\"EmailAddress\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"Country\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"Country\"><option value=\"\">Your country \/ region<\/option><option value=\"United Kingdom\">United Kingdom<\/option><option value=\"United States\">United States<\/option><option value=\"Afghanistan\">Afghanistan<\/option><option value=\"Aland Islands\">Aland Islands<\/option><option value=\"Albania\">Albania<\/option><option value=\"Algeria\">Algeria<\/option><option value=\"American Samoa\">American Samoa<\/option><option value=\"Andorra\">Andorra<\/option><option value=\"Angola\">Angola<\/option><option value=\"Anguilla\">Anguilla<\/option><option value=\"Antarctica\">Antarctica<\/option><option value=\"Antigua and Barbuda\">Antigua and Barbuda<\/option><option value=\"Argentina\">Argentina<\/option><option value=\"Armenia\">Armenia<\/option><option value=\"Aruba\">Aruba<\/option><option value=\"Australia\">Australia<\/option><option value=\"Austria\">Austria<\/option><option value=\"Azerbaijan\">Azerbaijan<\/option><option value=\"Bahamas\">Bahamas<\/option><option value=\"Bahrain\">Bahrain<\/option><option value=\"Bangladesh\">Bangladesh<\/option><option value=\"Barbados\">Barbados<\/option><option value=\"Belarus\">Belarus<\/option><option value=\"Belgium\">Belgium<\/option><option value=\"Belize\">Belize<\/option><option value=\"Benin\">Benin<\/option><option value=\"Bermuda\">Bermuda<\/option><option value=\"Bhutan\">Bhutan<\/option><option value=\"Bolivia, Plurinational State\">Bolivia, Plurinational State<\/option><option value=\"Bonaire, Sint Eustatius and Saba\">Bonaire, Sint Eustatius and Saba<\/option><option value=\"Bosnia and Herzegovina\">Bosnia and Herzegovina<\/option><option value=\"Botswana\">Botswana<\/option><option value=\"Bouvet Island\">Bouvet Island<\/option><option value=\"Brazil\">Brazil<\/option><option value=\"British Indian Ocean Territory\">British Indian Ocean Territory<\/option><option value=\"Brunei\n    Darussalam\">Brunei\n    Darussalam<\/option><option value=\"Bulgaria\">Bulgaria<\/option><option value=\"Burkina Faso\">Burkina Faso<\/option><option value=\"Burundi\">Burundi<\/option><option value=\"Cambodia\">Cambodia<\/option><option value=\"Cameroon\">Cameroon<\/option><option value=\"Canada\">Canada<\/option><option value=\"Cape Verde\">Cape Verde<\/option><option value=\"Cayman Islands\">Cayman Islands<\/option><option value=\"Central African Republic\">Central African Republic<\/option><option value=\"Chad\">Chad<\/option><option value=\"Chile\">Chile<\/option><option value=\"China\">China<\/option><option value=\"Christmas Island\">Christmas Island<\/option><option value=\"Cocos (Keeling) Islands\">Cocos (Keeling) Islands<\/option><option value=\"Colombia\">Colombia<\/option><option value=\"Comoros\">Comoros<\/option><option value=\"Congo\">Congo<\/option><option value=\"Congo, the Democratic Republic of the\">Congo, the Democratic Republic of the<\/option><option value=\"Cook Islands\">Cook Islands<\/option><option value=\"Costa Rica\">Costa Rica<\/option><option value=\"Cote d&#039;Ivoire\">Cote d&#039;Ivoire<\/option><option value=\"Croatia\">Croatia<\/option><option value=\"Cuba\">Cuba<\/option><option value=\"Cura\u00e7ao\">Cura\u00e7ao<\/option><option value=\"Cyprus\">Cyprus<\/option><option value=\"Czech\n    Republic\">Czech\n    Republic<\/option><option value=\"Denmark\">Denmark<\/option><option value=\"Djibouti\">Djibouti<\/option><option value=\"Dominica\">Dominica<\/option><option value=\"Dominican Republic\">Dominican Republic<\/option><option value=\"Ecuador\">Ecuador<\/option><option value=\"Egypt\">Egypt<\/option><option value=\"El Salvador\">El Salvador<\/option><option value=\"Equatorial Guinea\">Equatorial Guinea<\/option><option value=\"Eritrea\">Eritrea<\/option><option value=\"Estonia\">Estonia<\/option><option value=\"Eswatini\">Eswatini<\/option><option value=\"Ethiopia\">Ethiopia<\/option><option value=\"Falkland Islands (Malvinas)\">Falkland Islands (Malvinas)<\/option><option value=\"Faroe Islands\">Faroe Islands<\/option><option value=\"Fiji\">Fiji<\/option><option value=\"Finland\">Finland<\/option><option value=\"France\">France<\/option><option value=\"French Guiana\">French Guiana<\/option><option value=\"French Polynesia\">French Polynesia<\/option><option value=\"French Southern Territories\">French Southern Territories<\/option><option value=\"Gabon\">Gabon<\/option><option value=\"Gambia\">Gambia<\/option><option value=\"Georgia\">Georgia<\/option><option value=\"Germany\">Germany<\/option><option value=\"Ghana\">Ghana<\/option><option value=\"Gibraltar\">Gibraltar<\/option><option value=\"Greece\">Greece<\/option><option value=\"Greenland\">Greenland<\/option><option value=\"Grenada\">Grenada<\/option><option value=\"Guadeloupe\">Guadeloupe<\/option><option value=\"Guam\">Guam<\/option><option value=\"Guatemala\">Guatemala<\/option><option value=\"Guernsey\">Guernsey<\/option><option value=\"Guinea\">Guinea<\/option><option value=\"Guinea-Bissau\">Guinea-Bissau<\/option><option value=\"Guyana\">Guyana<\/option><option value=\"Haiti\">Haiti<\/option><option value=\"Heard Island and McDonald Islands\">Heard Island and McDonald Islands<\/option><option value=\"Holy\n    See (Vatican City State)\">Holy\n    See (Vatican City State)<\/option><option value=\"Honduras\">Honduras<\/option><option value=\"Hong Kong\">Hong Kong<\/option><option value=\"Hungary\">Hungary<\/option><option value=\"Iceland\">Iceland<\/option><option value=\"India\">India<\/option><option value=\"Indonesia\">Indonesia<\/option><option value=\"Iran, Islamic Republic of\">Iran, Islamic Republic of<\/option><option value=\"Iraq\">Iraq<\/option><option value=\"Ireland\">Ireland<\/option><option value=\"Isle of Man\">Isle of Man<\/option><option value=\"Israel\">Israel<\/option><option value=\"Italy\">Italy<\/option><option value=\"Jamaica\">Jamaica<\/option><option value=\"Japan\">Japan<\/option><option value=\"Jersey\">Jersey<\/option><option value=\"Jordan\">Jordan<\/option><option value=\"Kazakhstan\">Kazakhstan<\/option><option value=\"Kenya\">Kenya<\/option><option value=\"Kiribati\">Kiribati<\/option><option value=\"Korea, Democratic People&#039;s Republic of\">Korea, Democratic People&#039;s Republic of<\/option><option value=\"Korea, Republic of\">Korea, Republic of<\/option><option value=\"Kosovo\">Kosovo<\/option><option value=\"Kuwait\">Kuwait<\/option><option value=\"Kyrgyzstan\">Kyrgyzstan<\/option><option value=\"Lao People&#039;s Democratic Republic\">Lao People&#039;s Democratic Republic<\/option><option value=\"Latvia\">Latvia<\/option><option value=\"Lebanon\">Lebanon<\/option><option value=\"Lesotho\">Lesotho<\/option><option value=\"Liberia\">Liberia<\/option><option value=\"Libyan Arab Jamahiriya\">Libyan Arab Jamahiriya<\/option><option value=\"Liechtenstein\">Liechtenstein<\/option><option value=\"Lithuania\">Lithuania<\/option><option value=\"Luxembourg\">Luxembourg<\/option><option value=\"Macao\">Macao<\/option><option value=\"Macedonia, the former Yugoslav Republic\n    of\">Macedonia, the former Yugoslav Republic\n    of<\/option><option value=\"Madagascar\">Madagascar<\/option><option value=\"Malawi\">Malawi<\/option><option value=\"Malaysia\">Malaysia<\/option><option value=\"Maldives\">Maldives<\/option><option value=\"Mali\">Mali<\/option><option value=\"Malta\">Malta<\/option><option value=\"Marshall\n    Islands\">Marshall\n    Islands<\/option><option value=\"Martinique\">Martinique<\/option><option value=\"Mauritania\">Mauritania<\/option><option value=\"Mauritius\">Mauritius<\/option><option value=\"Mayotte\">Mayotte<\/option><option value=\"Mexico\">Mexico<\/option><option value=\"Micronesia\">Micronesia<\/option><option value=\"Moldova, Republic of\">Moldova, Republic of<\/option><option value=\"Monaco\">Monaco<\/option><option value=\"Mongolia\">Mongolia<\/option><option value=\"Montenegro\">Montenegro<\/option><option value=\"Montserrat\">Montserrat<\/option><option value=\"Morocco\">Morocco<\/option><option value=\"Mozambique\">Mozambique<\/option><option value=\"Myanmar\">Myanmar<\/option><option value=\"Namibia\">Namibia<\/option><option value=\"Nauru\">Nauru<\/option><option value=\"Nepal\">Nepal<\/option><option value=\"Netherlands\">Netherlands<\/option><option value=\"New Caledonia\">New Caledonia<\/option><option value=\"New Zealand\">New Zealand<\/option><option value=\"Nicaragua\">Nicaragua<\/option><option value=\"Niger\">Niger<\/option><option value=\"Nigeria\">Nigeria<\/option><option value=\"Niue\">Niue<\/option><option value=\"Norfolk Island\">Norfolk Island<\/option><option value=\"Northern Mariana Islands\">Northern Mariana Islands<\/option><option value=\"Norway\">Norway<\/option><option value=\"Oman\">Oman<\/option><option value=\"Pakistan\">Pakistan<\/option><option value=\"Palau\">Palau<\/option><option value=\"Palestinian Territory, Occupied\">Palestinian Territory, Occupied<\/option><option value=\"Panama\">Panama<\/option><option value=\"Papua New\n    Guinea\">Papua New\n    Guinea<\/option><option value=\"Paraguay\">Paraguay<\/option><option value=\"Peru\">Peru<\/option><option value=\"Philippines\">Philippines<\/option><option value=\"Pitcairn\">Pitcairn<\/option><option value=\"Poland\">Poland<\/option><option value=\"Portugal\">Portugal<\/option><option value=\"Puerto Rico\">Puerto Rico<\/option><option value=\"Qatar\">Qatar<\/option><option value=\"Reunion\">Reunion<\/option><option value=\"Romania\">Romania<\/option><option value=\"Russian Federation\">Russian Federation<\/option><option value=\"Rwanda\">Rwanda<\/option><option value=\"Saint Barth\u00e9lemy\">Saint Barth\u00e9lemy<\/option><option value=\"Saint Helena, Ascension and Tristan da Cunha\">Saint Helena, Ascension and Tristan da Cunha<\/option><option value=\"Saint\n    Kitts and Nevis\">Saint\n    Kitts and Nevis<\/option><option value=\"Saint Lucia\">Saint Lucia<\/option><option value=\"Saint Martin (French part)\">Saint Martin (French part)<\/option><option value=\"Saint Pierre\n    and Miquelon\">Saint Pierre\n    and Miquelon<\/option><option value=\"Saint Vincent and the Grenadines\">Saint Vincent and the Grenadines<\/option><option value=\"Samoa\">Samoa<\/option><option value=\"San Marino\">San Marino<\/option><option value=\"Sao\n    Tome and Principe\">Sao\n    Tome and Principe<\/option><option value=\"Saudi Arabia\">Saudi Arabia<\/option><option value=\"Senegal\">Senegal<\/option><option value=\"Serbia\">Serbia<\/option><option value=\"Seychelles\">Seychelles<\/option><option value=\"Sierra\n    Leone\">Sierra\n    Leone<\/option><option value=\"Singapore\">Singapore<\/option><option value=\"Sint Maarten (Dutch part)\">Sint Maarten (Dutch part)<\/option><option value=\"Slovakia\">Slovakia<\/option><option value=\"Slovenia\">Slovenia<\/option><option value=\"Solomon Islands\">Solomon Islands<\/option><option value=\"Somalia\">Somalia<\/option><option value=\"South Africa\">South Africa<\/option><option value=\"South Georgia and the South\n    Sandwich Islands\">South Georgia and the South\n    Sandwich Islands<\/option><option value=\"South Sudan\">South Sudan<\/option><option value=\"Spain\">Spain<\/option><option value=\"Sri Lanka\">Sri Lanka<\/option><option value=\"Sudan\">Sudan<\/option><option value=\"Suriname\">Suriname<\/option><option value=\"Svalbard and Jan Mayen\">Svalbard and Jan Mayen<\/option><option value=\"Sweden\">Sweden<\/option><option value=\"Switzerland\">Switzerland<\/option><option value=\"Syrian Arab Republic\">Syrian Arab Republic<\/option><option value=\"Taiwan\">Taiwan<\/option><option value=\"Tajikistan\">Tajikistan<\/option><option value=\"Tanzania, United Republic of\">Tanzania, United Republic of<\/option><option value=\"Thailand\">Thailand<\/option><option value=\"Timor-Leste\">Timor-Leste<\/option><option value=\"Togo\">Togo<\/option><option value=\"Tokelau\">Tokelau<\/option><option value=\"Tonga\">Tonga<\/option><option value=\"Trinidad and Tobago\">Trinidad and Tobago<\/option><option value=\"Tunisia\">Tunisia<\/option><option value=\"Turkey\">Turkey<\/option><option value=\"Turkmenistan\">Turkmenistan<\/option><option value=\"Turks and Caicos Islands\">Turks and Caicos Islands<\/option><option value=\"Tuvalu\">Tuvalu<\/option><option value=\"Uganda\">Uganda<\/option><option value=\"Ukraine\">Ukraine<\/option><option value=\"United Arab Emirates\">United Arab Emirates<\/option><option value=\"United\n    States Minor Outlying Islands\">United\n    States Minor Outlying Islands<\/option><option value=\"Uruguay\">Uruguay<\/option><option value=\"Uzbekistan\">Uzbekistan<\/option><option value=\"Vanuatu\">Vanuatu<\/option><option value=\"Venezuela,\n    Bolivarian Republic of\">Venezuela,\n    Bolivarian Republic of<\/option><option value=\"Viet Nam\">Viet Nam<\/option><option value=\"Virgin Islands, British\">Virgin Islands, British<\/option><option value=\"Wallis and\n    Futuna\">Wallis and\n    Futuna<\/option><option value=\"Western Sahara\">Western Sahara<\/option><option value=\"Yemen\">Yemen<\/option><option value=\"Zambia\">Zambia<\/option><option value=\"Zimbabwe\">Zimbabwe<\/option><\/select><\/span><\/div>\n    <\/div>\n<\/div>\n<div class=\"form-submit\">\n<button type=\"submit\" id=\"contact-us-submit-button\" class=\"wp-block-button__link wpcf7-form-control wpcf7-submit has-spinner\">Get our latest updates<\/button>\n<\/div>\n<\/div>\n<p>\n*<a href=\"https:\/\/www.brightmine.com\/uk\/\" target=\"_blank\">Brightmine<\/a> is a tradename of <a 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By registering your details, you understand that your personal data will be handled according to our <a href=\"https:\/\/risk.lexisnexis.com\/group\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a>. \n<\/p><input type=\"hidden\" name=\"client_id\" class=\"client_id\" \/><input type=\"text\" class=\"elq-itemhp-tel5\" name=\"Telephone5\" value=\"\" style=\"width:100%;\" autocomplete=\"2S0OI3\">\n\t\t<input type=\"text\" class=\"elq-itemhp-tel6\" name=\"Telephone6\" value=\"\" style=\"width:100%;\" autocomplete=\"DduwX4\">\n\t\t<input type=\"text\" class=\"elq-itemhp-tel7\" name=\"Telephone7\" value=\"\" style=\"width:100%;\" autocomplete=\"8ihsaF\"><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Improving employee retention is crucial to organisations competing in today\u2019s talent market. This article covers eight steps to building a successful retention strategy.<\/p>\n","protected":false},"author":24,"featured_media":6408,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-new-resources","categories":[8],"tags":[],"topic":[34,21],"class_list":["post-6082","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-blogs","topic-hr-strategy","topic-talent-management"],"_lnrs_read_more":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 steps to building an employee retention strategy | Brightmine<\/title>\n<meta name=\"description\" content=\"Learn about eight key steps to creating a successful employee retention strategy that reduces labour turnover.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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