{"id":6576,"date":"2024-05-29T09:50:14","date_gmt":"2024-05-29T09:50:14","guid":{"rendered":"https:\/\/www.brightmine.com\/uk\/?post_type=resources&#038;p=6576"},"modified":"2026-07-27T09:22:38","modified_gmt":"2026-07-27T09:22:38","slug":"ai-study-shows-hr-fails-to-understand-ai-potential","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-study-shows-hr-fails-to-understand-ai-potential\/","title":{"rendered":"AI study finds HR doesn\u2019t understand AI\u2019s full potential"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5fc8583 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"\">by <strong>Brightmine<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\"><em>80% of organisations have so far neglected to provide employees with any AI training<\/em><\/li>\n\n\n\n<li class=\"\"><em>Less than four in 10 (35%) HR departments have been involved in discussions with senior leadership about adoption of AI technologies.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"\">The latest AI study from Brightmine (formerly XpertHR) spotlights a worrying lack of understanding among HR professionals when it comes to AI. According to the study, only one in three (32%) department employees have grasped AI\u2019s full potential.<\/p>\n\n\n\n<p class=\"\">The study also found that a staggering 80% of organisations have not provided any AI training, suggesting inadequate education is to blame for the lack of awareness. It also signals the likelihood that skills gaps will continue to hold HR professionals back.<\/p>\n\n\n\n<p class=\"\">Scott Walker, CEO at Brightmine, said: \u201cThe lack of awareness among HR employees is alarming but understandable. Generative AI has had a meteoric rise and there are huge amounts of noise surrounding it, but there is still a lot of demystification needed not just among HR professionals but across senior leadership teams. Take AI which has the capacity to augment decisions and enhance efficiency within the HR department, there is a real danger if the knowledge isn\u2019t there, HR will not be able to make full use of the benefits of this technology.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future of AI in HR is still bright<\/h2>\n\n\n\n<p class=\"\">Despite a perceived lack of understanding, HR employees still recognise where AI could add value to their department, with administrative or repetitive tasks (74%), and data and analytics (59%) pegged as the areas where AI will be most useful.<\/p>\n\n\n\n<p class=\"\">Approximately one-fifth (20%) of HR\u2019s time is spent on administrative tasks, and a further 5% is spent on collecting or analysis of HR data, meaning there is an opportunity for AI to significantly reduce the time spent in these areas.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-secondary-light-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Extensive HR resources and expertise at your fingertips<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">In an ever-changing regulatory environment, we have everything you need to stay in control and compliant. The HR &amp; Compliance Centre is now available with our user-friendly generative AI chat capability, AI Assist.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);font-style:normal;font-weight:500\"><a class=\"wp-block-button__link has-secondary-blue-color has-primary-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"\/uk\/products\/hr-compliance-centre\/?intcmp=hrcc-resources|cta-2-col|dark|banner|hrcc-product-page|learn-more\" style=\"border-radius:100px\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The need for HR leadership<\/h2>\n\n\n\n<p class=\"\">However, in order to realise this, employers need to implement this technology successfully, with HR taking a leading role. But currently, HR are not even getting a chance to fulfil this role, with only around a third (35%) of HR departments being directly involved in discussions with senior leadership about adoption of AI technologies. Nearly a quarter (24%) reported that these discussions have not involved HR at all.<\/p>\n\n\n\n<p class=\"\">Scott Walker continues: \u201cNot only is technology changing the way organisations operate, but technology is also impacting every phase of the employment lifecycle, generating demands for new skills and impacting the way people work.<\/p>\n\n\n\n<p class=\"\">\u201cAs agents of change, HR leaders should be actively shaping and driving the transformation agenda. It is vital that HR teams develop capabilities in digital fluency and data literacy to take advantage of technology to increase efficiency and unlock business value to help their organisations stay relevant and profitable.\u201d<\/p>\n\n\n\n<p class=\"\"><a href=\"\/uk\/resources\/news\/brightmine-announces-gen-ai-for-hr-compliance-data\/\">AI Assist<\/a> is an AI-powered chat solution that leverages Generative AI to provide HR professionals with instant access to Brightmine trusted, expert-curated content to provide quick and accurate answers to their most challenging HR questions. Part of RELX, a global data and analytics leader, Brightmine has harnessed AI for nearly a decade across its full product portfolio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other AI study insights<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\"><strong>Barriers to AI adoption:<\/strong> The most common barrier reported was a lack of understanding about AI, reported by close to three-quarters (70%) of organisations. Other barriers included skills shortages (50%), lack of investment (44%), and ethical or data protection concerns (43%).<\/li>\n\n\n\n<li class=\"\"><strong>AI goals:<\/strong> The top three AI goals for HR departments are to improve the employee experience (23%), save employee time (18%), and reduce workload (18%).<\/li>\n\n\n\n<li class=\"\"><strong>Concerns with AI:<\/strong> Around one-third of HR employees (30%) are concerned about the impact of AI on job security and headcount levels.<\/li>\n\n\n\n<li class=\"\"><strong>Utilisation of AI tools:<\/strong> 30% of respondents stated that their organisation has not had conversations around AI, or do not plan to implement any AI solutions.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column lnrs-hide-block-on-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--secondary-gray);border-left-width:2px;padding-left:10px;flex-basis:30%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<div class=\"wp-block-group has-bleach-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a36fa716 wp-block-group-is-layout-constrained\" style=\"border-radius:14px;padding-top:10px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<h3 class=\"wp-block-heading\">Navigate HR complexity with confidence<\/h3>\n\n\n\n<p class=\"\">With Brightmine, you can build powerful people strategies, implement best practices and set your organisation up for a brighter future.<\/p>\n\n\n\n<p class=\"\">Learn how our tools, resources and automation can empower you and your team.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/uk\/solutions\/?intcmp=cta|blog|solutions|learn-more\" style=\"border-radius:25px\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"\"><a href=\"#top\">Go back to the top<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4b7a3f7f wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">You may also be interested in&#8230;<\/h2>\n\n\n<section 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Insights<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/dealing-with-employee-grievances-in-an-ai-enabled-world\/\">Dealing with employee grievances in an AI-enabled world<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #202526\">Discover how HR teams can approach employee grievances in an AI-driven workplace, including challenges, opportunities, and key considerations.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #f3f2f0\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/the-ai-challenge-performance-expectations-and-measurements\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: 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href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/the-ai-challenge-performance-expectations-and-measurements\/\">The AI challenge &#8211; adjust your performance expectations and measurements now!<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #202526\">From hype to outcomes: Learn how HR teams can set realistic AI performance expectations and measure success with &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #f3f2f0\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-assist-a-virtual-assistant-hr-can-really-trust\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/09\/03133807\/hr-ai-tools-feature-image.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__category_wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"sync\" src=\"https:\/\/www.brightmine.com\/wp-content\/plugins\/lnrs-resources-filter\/assets\/images\/category-flag.svg\" alt=\"\" class=\"lnrs-resource-hub-widget__category_icon\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Guides &#8211; How to<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-assist-a-virtual-assistant-hr-can-really-trust\/\">AI Assist \u2013 a virtual assistant HR can really trust<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #202526\">Understanding the barriers to AI adoption is crucial for professionals navigating the complexities of data ethics, technology, and &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5fb0786f wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-topics-on-this-page\" style=\"font-style:normal;font-weight:500\">Topics on this page<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n\n<div class=\"taxonomy-topic has-link-color wp-elements-5ec59eb01c09ec2f1d84a6b36973ff83 wp-block-post-terms\"><a href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/\" rel=\"tag\">HR technology<\/a><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cararra-gray-color has-alpha-channel-opacity has-cararra-gray-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-the-author\" style=\"font-style:normal;font-weight:500\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-658170e2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/03\/12085308\/Brightmine_Favicon_128px.png\" alt=\"\" class=\"wp-image-313\" style=\"border-radius:25px;object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"\"><strong>Brightmine<\/strong><\/p>\n\n\n\n<p class=\"\">With more than 10,000 customers, Brightmine is a leading global provider of people data, analytics and insight \u2013 empowering HR leaders to deliver brighter business outcomes.<\/p>\n\n\n\n<p class=\"\">For more than two decades, Brightmine, formerly XpertHR, has continued to help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise.<\/p>\n\n\n\n<p class=\"\">Brightmine is a division of LexisNexis Data Services within RELX\u00ae, a global provider of information-based analytics and decision tools. RELX serves customers in 180+ countries with 35,000+ employees. Ticker: London: REL; Amsterdam: REN; New York: RELX.<\/p>\n\n\n\n<p class=\"has-primary-black-color has-text-color has-link-color wp-elements-ad14550bb07010b79fc22eb0ca4e129e\">Follow Brightmine on <a href=\"https:\/\/www.linkedin.com\/company\/brightmine\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The latest research from Brightmine shows only one in three (32%) department employees have grasped AI\u2019s full potential.<\/p>\n","protected":false},"author":24,"featured_media":6577,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-new-resources","categories":[17],"tags":[],"topic":[28],"class_list":["post-6576","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-press-releases","topic-hr-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI study finds HR doesn\u2019t understand AI\u2019s full potential | Brightmine UK<\/title>\n<meta name=\"description\" content=\"The latest research from Brightmine shows only one in three (32%) department employees have grasped AI\u2019s full potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightmine.com\/uk\/resources\/hr-strategy\/hr-technology\/ai-study-shows-hr-fails-to-understand-ai-potential\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI study finds HR doesn\u2019t understand AI\u2019s full potential\" \/>\n<meta property=\"og:description\" content=\"The latest research from Brightmine shows only one in three (32%) department employees have grasped AI\u2019s full 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