{"id":6903,"date":"2024-07-08T15:42:17","date_gmt":"2024-07-08T15:42:17","guid":{"rendered":"https:\/\/www.brightmine.com\/uk\/?post_type=resources&p=6903"},"modified":"2026-04-27T16:49:13","modified_gmt":"2026-04-27T16:49:13","slug":"employee-value-proposition","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/uk\/resources\/talent-management\/talent-acquisition\/recruitment\/employee-value-proposition\/","title":{"rendered":"Create an excellent employee value proposition"},"content":{"rendered":"\n
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by Natasha K. A. Wiebusch<\/strong>, JD<\/strong><\/p>\n\n\n\n

Transforming your employee value proposition to maximise the employee experience may be the key to talent success<\/a>.<\/p>\n\n\n\n

According to Qualtrics, employees whose company’s mission, vision and values align with their own are 45% more likely to recommend the company as a great place to work. On the flexibility front, Gartner’s CHRO EVP Guide reported radical flexibility resulted in 18% increase high performers. That’s the good news\u2026<\/p>\n\n\n\n

The bad news is that, today, most employees aren’t seeing results of a great employee value proposition. Research shows employee engagement hasn’t recovered from the COVID-19 pandemic. Only 33% of US employees and 10% of UK employees felt engaged in 2023, according to Gallup’s 2024 State of the Global Workplace report. And, employees now feel less connected to their employers’ mission and values.<\/p>\n\n\n\n

To attract and retain talent, employers must create an excellent employee value proposition.<\/p>\n\n\n\n

What is an employee value proposition?<\/h2>\n\n\n\n

An employee value proposition (EVP) is a system composed of everything of value that you agree to provide employees in exchange for their work. Importantly, an EVP acts as a guide for your employee experience<\/a>.<\/p>\n\n\n\n

An EVP plays a central role in building your employer brand. It helps you communicate the value of working for the organisation to employees and candidates. It also helps you stand out by going well beyond compensation and benefits. A compelling EVP will communicate the company’s culture, mission, values and the unique benefits of working there.<\/p>\n\n\n\n

Common Elements<\/h3>\n\n\n\n

Every organisation will have a unique EVP that reflects its employer brand. However, EVPs should always include both tangible elements and intangible elements. The following table provides some examples:<\/p>\n\n\n\n

Tangible<\/th>Intangible<\/th><\/tr><\/thead>
Pay<\/td>Career opportunity<\/td><\/tr>
Benefits<\/td>Work environment<\/td><\/tr>
Annual leave<\/td>Culture<\/td><\/tr>
Flexible work<\/td>Purpose<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Employee value proposition models<\/h2>\n\n\n\n

Employee value proposition models represent different approaches to creating an EVP. They help frame an EVP by establishing factors a company should address. In recent years, these models have transformed to become more employee-centric. The following are key models to be aware of:<\/p>\n\n\n\n

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The 5 Components of the Employee Value Proposition<\/h3>\n\n\n\n

A common approach to EVP is to divide it into five components, or pillars:<\/p>\n\n\n\n