{"id":4365,"date":"2024-04-24T18:53:02","date_gmt":"2024-04-24T18:53:02","guid":{"rendered":"https:\/\/www.brightmine.com\/us\/?post_type=resources&#038;p=4365"},"modified":"2026-01-30T06:54:21","modified_gmt":"2026-01-30T11:54:21","slug":"leveraging-people-analytics-to-drive-success","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/leveraging-people-analytics-to-drive-success\/","title":{"rendered":"Leveraging people analytics to drive success"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5fc8583 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8e1436f2 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<p class=\"\">by <strong>Natasha K. A. Wiebusch<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"\">Organizations that leverage people analytics are powering successful talent management strategies and adding more value to the human resources function than ever before. They\u2019re proving that when properly used, analytics enhance strategic decision-making, increase ROI and break down organizational silos.<\/p>\n\n\n\n<p class=\"\">In this article, we provide guidance for leaders who want to leverage their own people analytics to drive success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"defining-people-analytics\">Defining people analytics<\/h2>\n\n\n\n<p class=\"\">People analytics is the process of analyzing people data together with business performance data to draw key people insights. The data collected can be quantitative and qualitative, and the process often involves internal and external data. Generally, the goal is to gain insights that leaders can use to improve people and business outcomes.<\/p>\n\n\n\n<p class=\"\">Some also refer to people analytics as \u201cHR analytics\u201d or \u201cworkforce analytics.\u201d However, there&#8217;s a narrow distinction between people and HR analytics. HR analytics historically involves analyzing HR data to enhance specific HR functions. &#8220;People analytics&#8221; is a broader and more holistic term. It refers to analyzing all people-centric data that can be leveraged to improve people and business strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-benefits\">Key benefits<\/h2>\n\n\n\n<p class=\"\">People analytics offers several important benefits:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Improved decision-making<\/h3>\n\n\n\n<p class=\"has-link-color wp-elements-3ad02469de458dfa378720207b885228\">First, and most prominently, people analytics improves decision-making. In fact, according to a now well-known PwC survey of over 1000 senior executives, highly data-driven organizations are <a href=\"https:\/\/online.hbs.edu\/blog\/post\/data-driven-decision-making\" target=\"_blank\" rel=\"noreferrer noopener\">three times more likely<\/a> to report improvements in decision-making than those in organizations that rely less on data. And according to <a href=\"https:\/\/hrcenter.us.brightmine.com\/commentary-and-insights\/data-driven-hr-teams-boost-business-outcomes\/53029\/\">findings<\/a> from the Brightmine (formerly XpertHR) People Analytics 2024: Survey Report, organizations that used people analytics effectively were more likely to see improvements in key performance indicators.<\/p>\n\n\n\n<p class=\"\">Specifically, analytics promotes objective, evidence-based decision-making. This increases accuracy while saving leaders valuable time they would usually spend on research or consultants. People analytics, by way of advanced predictive analytics, also enhances strategic planning by identifying trends and patterns in workforce data that leaders can use to inform future decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Increased efficiencies<\/h3>\n\n\n\n<p class=\"\">In addition to improving decision-making, people analytics helps create efficiencies in HR by revealing negative trends, gaps or other potentially inefficient practices. Once identified, leaders can take immediate steps to reallocate resources. For example, HR leaders can leverage specific talent analytics to evaluate the quality of their talent pools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"functions-and-metrics\">Functions and metrics<\/h2>\n\n\n\n<p class=\"\">Business leaders can leverage people analytics to improve key functional areas in HR by measuring relevant metrics. Important functional areas include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Recruitment.<\/li>\n\n\n\n<li class=\"\">Performance and development.<\/li>\n\n\n\n<li class=\"\">Engagement and retention.<\/li>\n\n\n\n<li class=\"\">Diversity, equity and inclusion (DEI).<\/li>\n\n\n\n<li class=\"\">Compensation and benefits.<\/li>\n\n\n\n<li class=\"\">Compliance and risk management.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Relevant metrics, which are specific quantitative measures that allow you quantify performance in a functional area, provide direction to an analytics strategy.<\/p>\n\n\n\n<p class=\"\">Which metrics you choose to measure in your people analytics project is important. It determines which insights you use to inform your decisions, and in some cases, from where you source your data. Fortunately, there is certainly no shortage of options. The table below reflects a few common metrics and the HR functions people analytics pros generally associate them with:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Common HR metrics by functional area<\/h3>\n\n\n\n<figure style=\"padding-right:0;padding-left:0\" class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Functional area<\/th><th class=\"has-text-align-left\" data-align=\"left\">Common HR metrics<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Recruitment<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u2022 Cost per hire<br>\u2022 Time to fill<br>\u2022 Offer acceptance rate<br>\u2022 Applicants per opening<br>\u2022 Applicant diversity<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Performance and development<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u2022 Revenue per employee<br>\u2022 Performance review scores<br>\u2022 Skill ratings<br>\u2022 Customer ratings<br>\u2022 Time to full competency<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Engagement and retention<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u2022 Voluntary and involuntary turnover rate (particularly within the first year)<br>\u2022 Retention rate<br>\u2022 Average employee tenure<br>\u2022 Internal promotion rate<br>\u2022 Absence rate<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Diversity, equity and inclusion<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u2022 Pay equity<br>\u2022 Diversity of representation in specific job roles, locations, teams, levels, etc.<br>\u2022 Accessibility ratings (website, software, building accommodations, etc.)<br>\u2022 Rate of successful accommodation requests<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Compensation and benefits<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u2022 Benefits enrollment rate<br>\u2022 Benefits use rate<br>\u2022 Employee benefits satisfaction rate<br>\u2022 Average salary<br>\u2022 Average total compensation<br>\u2022 Compa-ratio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"\">When reviewing and selecting metrics, remember:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\"><strong>Metrics are multifunctional<\/strong>. People analytics teams often use metrics to evaluate performance in several HR functions. For example, organizations reviewing their DEI strategy often evaluate metrics in several HR functions through a DEI lens. A DEI leader may investigate whether trends exist along demographic lines in promotion, retention or even benefits use rates.<\/li>\n\n\n\n<li class=\"\"><strong>Context matters<\/strong>. Even with advanced people analytics capabilities, measuring a single metric is generally not enough to paint an accurate picture. Be sure review metrics together with other relevant information to provide appropriate context. For example, you&#8217;ll want to measure at least a few people management metrics to evaluate a remote work program.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taking-action-with-people-analytics\">Acting on people analytics<\/h2>\n\n\n\n<p class=\"\">Leveraging analytics to improve people decisions and business practices is no small undertaking. In addition to choosing metrics and analyzing data, people analytics teams need make the right preparations to take action. Specifically, they need to find the right partners, set clear expectations and ensure alignment with other business priorities.<\/p>\n\n\n\n<p class=\"\">Below are key considerations to keep in mind when transforming your analytics strategy into action:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Take a \u201cdata-first\u201d approach<\/h3>\n\n\n\n<p class=\"\">HR is rapidly becoming a data-driven practice. Because of this increased focus on data, it\u2019s no longer enough to be data literate. HR teams must become data-first to be able to effectively leverage analytics to improve business processes.<\/p>\n\n\n\n<p class=\"\">Unfortunately, many organizations continue to struggle to make this jump to a data-driven approach. A well-known cause is the data skills gap within HR teams. Advancements in AI technology have further highlighted this gap. Employees just don\u2019t have the knowledge or skills to collect, analyze and act on people data.<\/p>\n\n\n\n<p class=\"\">In fact, the Brightmine people analytics survey found that data literacy was one of the top cited skills gaps on HR teams that weren&#8217;t effective at using people analytics.<\/p>\n\n\n\n<p class=\"\">To become \u201cdata-first,\u201d HR teams experiencing a skills gap will need to focus on upskilling team members. This will likely require internal training and personalized coaching on key analytics principles, best practices and technology.<\/p>\n\n\n\n<p class=\"\">Additionally, data-first HR teams use data as the foundation for key HR initiatives or projects. In these teams, instead of being something teams review retrospectively, data plays a central role from planning to execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Set clear goals<\/h3>\n\n\n\n<p class=\"\">People analytics insights are vast, but to become actionable, they need direction. So, when shaping your analytics strategy, set long- and short-term goals. Also, understand how they align with the company&#8217;s people strategy and greater business strategy.<\/p>\n\n\n\n<p class=\"\">Your goal may be to improve certain DEI metrics, such as pay equity, within the next five years. Or, it may be to improve employee retention rates through internal career development and coaching. Whatever the goal, make it specific and tied to specific metrics that you can measure using accessible data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Find the right partner<\/h2>\n\n\n\n<p class=\"\">Finding the right advanced analytics software to help transform data into actionable insights is invaluable. The right analytics partner will enable you to do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Centralize, view, filter and manage data.<\/li>\n\n\n\n<li class=\"\">Ensure data is high-quality data.<\/li>\n\n\n\n<li class=\"\">Maintain data security and employee anonymity.<\/li>\n\n\n\n<li class=\"\">Provide highly accurate results.<\/li>\n\n\n\n<li class=\"\">Review results against personalized goals and targets.<\/li>\n\n\n\n<li class=\"\">Include modeling and predictive data analysis capabilities.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">Most software partners specialize in analyzing specific metrics or specific HR functions, such as pay equity or employee engagement. Because accessing several different software solutions is costly, determine whether your potential partner has the appropriate integration capabilities to plug into your existing software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Work cross-functionally<\/h3>\n\n\n\n<p class=\"\">One of the greatest benefits of people analytics is that it helps break down silos between HR and the rest of the business. Specifically, it helps leaders understand how people practices impact business outcomes. To reap this benefit, however, HR needs to ensure its analytics strategy aligns with the greater business strategy. This way, the organization can measure and act together towards the same goals.<\/p>\n\n\n\n<p class=\"\">So, when forging a new path with analytics, be sure to include stakeholders from across the business from the beginning. Including diverse stakeholders will help you gain buy-in for new resource investments. Also, gaining new perspectives may inform your team&#8217;s analytics strategy.<\/p>\n\n\n\n<p class=\"\">In addition to including stakeholders like the C-suite and department leaders, keep your in-house counsel in the loop. These projects often involve sensitive employee and business information that counsel can help protect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Measure success<\/h3>\n\n\n\n<p class=\"\">Finally, no people analytics strategy is complete without measurements of success. Measuring success can take many forms. The key is to ensure that you monitor metrics and investigate why they are (or aren&#8217;t) improving over time.<\/p>\n\n\n\n<p class=\"\">When measuring the progress of your people analytics project, consider the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Do we have the resources we need to carry out our project&#8217;s goals?<\/li>\n\n\n\n<li class=\"\">Is the data-quality high enough to produce accurate results?<\/li>\n\n\n\n<li class=\"\">Does our people analytics software partner have the capabilities we need?<\/li>\n\n\n\n<li class=\"\">Are there opportunities for case studies to showcase the impact of our project?<\/li>\n<\/ul>\n\n\n\n<p class=\"\">In addition to asking these questions, evaluate how long it takes to analyze an issue and produce actionable insights. If your approach to people analytics is taking you half the year, you may need to re-evaluate the strategy. Understanding your analytics &#8220;turnaround&#8221; and will help you evaluate efficiency and identify barriers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"\">People analytics can transform HR and business practices. In today\u2019s data-driven workplace, an analytics strategy is crucial to driving people and business success. However, to effectively harness the power of people analytics, you need more than data. By prioritizing data-first HR teams, setting clear goals and finding right partner, you can leverage your people analytics to drive success.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column lnrs-hide-block-on-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--secondary-gray);border-left-width:2px;padding-left:10px;flex-basis:30%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-3 is-position-sticky\">\n<div class=\"wp-block-group has-secondary-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-db4c44a6 wp-block-group-is-layout-constrained\" style=\"border-radius:14px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4b827052 wp-block-group-is-layout-flex\">\n<p style=\"margin-bottom:5px;font-style:normal;font-weight:400\" class=\"\">In this resource:<\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#defining-people-analytics\">Defining people analytics<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#key-benefits\">Key benefits<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#functions-and-metrics\">Functions and metrics<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#taking-action-with-people-analytics\">Acting on people analytics<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-bleach-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a36fa716 wp-block-group-is-layout-constrained\" style=\"border-radius:14px;padding-top:10px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<h3 class=\"wp-block-heading\">Navigate HR complexity with confidence<\/h3>\n\n\n\n<p class=\"\">With Brightmine, you can build powerful people strategies, implement best practices and set your organization up for a brighter future.<\/p>\n\n\n\n<p class=\"\">Learn how our tools, resources and automation can empower you and your team.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/us\/solutions\/?intcmp=cta|blog|solutions|learn-more\" style=\"border-radius:25px\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group 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class=\"loader-container\">\n\t\t<span class=\"loader\" style=\"display: none;\"><\/span>\n\t<\/div>\n\n\n\t<div class=\"lnrs-resource-filter-widget__container\">\n\n\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #E9E7E4\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/avoiding-compliance-pitfalls-in-the-evolving-ai-legal-landscape\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2025\/03\/17164349\/AI-in-an-employees-hand.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Commentary and Insights<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/avoiding-compliance-pitfalls-in-the-evolving-ai-legal-landscape\/\">Avoiding compliance pitfalls in the evolving AI legal landscape<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">Employers using AI in hiring and employment decisions face a rapidly evolving legal landscape as states and localities &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #E9E7E4\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/hr-kpis\/top-hr-kpis-to-prioritize-in-2026\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2026\/01\/21014458\/Brightmine-office-staff-is-on-virtual-meeting-1200x627-1.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Whitepapers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/hr-kpis\/top-hr-kpis-to-prioritize-in-2026\/\">Top HR KPIs to prioritize in 2026<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">Learn which HR KPIs matter most in 2026 and how to track them to strengthen your HR strategy &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #E9E7E4\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/ai-and-employment-law-roadmap-to-compliance\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2026\/02\/10104725\/Webinarwebsitebanner1.jpeg);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Webinars<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #00728B\"><a href=\"https:\/\/www.brightmine.com\/us\/resources\/hr-strategy\/hr-technology\/ai-in-hr\/ai-and-employment-law-roadmap-to-compliance\/\">AI and Employment law: HR\u2019s roadmap to compliance<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">Stay ahead of evolving AI employment laws with a clear roadmap to compliance, bias prevention and responsible HR &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<\/section><\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-large-font-size\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch-150x150.jpg\" alt=\"\" class=\"wp-image-4665\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch-150x150.jpg 150w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch-300x300.jpg 300w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch.jpg 363w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"\"><strong>Natasha K. A. Wiebusch, JD<\/strong><\/p>\n\n\n\n<p class=\"\">Natasha K. A. Wiebusch is the former marketing content manager at Brightmine. Before transitioning to the marketing team, she covered a variety of topics as a Brightmine legal editor, including benefits, compensation, workplace flexibility, and the future of work.<\/p>\n\n\n\n<p class=\"\">Natasha holds a Bachelor of Science in communication science and rhetorical studies from the University of Wisconsin &#8211; Madison and a juris doctor from the University of Wisconsin Law School. Prior to joining Brightmine, Natasha was a practicing attorney and HR compliance and training specialist.<\/p>\n\n\n\n<p class=\"\">Connect with Natasha on <a href=\"https:\/\/www.linkedin.com\/in\/natasha-ka-wiebusch\/\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-bbb7e64f wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">See our extensive HR resources and expertise<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">In an ever-changing regulatory environment, we have everything you need to stay in control and compliant.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-white-color has-secondary-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hrcenter.us.brightmine.com\/freetrial-login\/?loggedInUrl=%2Ffreetrial%2Fnew-user%2F&amp;registrationUrl=%2Ffreetrial%2Fnew-user%2F&amp;intcmp=bottom|cta-single|light|banner|hrcentreuk-freetrial|start-your-free-trial\" style=\"border-radius:100px\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>People analytics provides insights that improve strategic decision-making and increase HR value. This guide provides an overview of people analytics and how to leverage them for better business outcomes.<\/p>\n","protected":false},"author":24,"featured_media":4565,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-new-resources","categories":[9],"tags":[],"topic":[35],"class_list":["post-4365","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-blogs","topic-hr-strategy"],"_lnrs_read_more":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leveraging people analytics to drive success | Brightmine<\/title>\n<meta name=\"description\" content=\"Learn how to leverage people analytics to improve strategic decision-making, increase HR value and improve business outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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A. Wiebusch is the marketing content manager at Brightmine. Before transitioning to the marketing team, she covered a variety of topics as a Brightmine legal editor, including benefits, compensation, workplace flexibility, and the future of work. Natasha holds a Bachelor of Science in communication science and rhetorical studies from the University of Wisconsin \u2013 Madison and a juris doctor from the University of Wisconsin Law School. Prior to joining Brightmine, Natasha was a practicing attorney and HR compliance and training specialist.","sameAs":["https:\/\/www.linkedin.com\/in\/natasha-ka-wiebusch\/"],"url":"https:\/\/www.brightmine.com\/us\/author\/natasha-wiebusch\/"}]}},"_links":{"self":[{"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/resources\/4365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/comments?post=4365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/media\/4565"}],"wp:attachment":[{"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/media?parent=4365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/categories?post=4365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/tags?post=4365"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.brightmine.com\/us\/wp-json\/wp\/v2\/topic?post=4365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}