{"id":4819,"date":"2024-06-19T08:11:50","date_gmt":"2024-06-19T08:11:50","guid":{"rendered":"https:\/\/www.brightmine.com\/us\/?post_type=resources&#038;p=4819"},"modified":"2025-07-29T17:05:39","modified_gmt":"2025-07-29T17:05:39","slug":"total-compensation-a-complete-guide","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/total-compensation-a-complete-guide\/","title":{"rendered":"Total compensation: a complete guide"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b5fc8583 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8e1436f2 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<p class=\"\">by <strong>Natasha K. A. Wiebusch<\/strong>, <strong>JD<\/strong>, Brightmine Marketing Content Manager<\/p>\n<\/div>\n\n\n\n<p class=\"\">Total compensation costs in the United States increased by a whopping 7% in 2023. For comparison, costs increased by 4% in 2021 and 5.3% in 2022, according to the US Bureau of Labor Statistics (BLS).<\/p>\n\n\n\n<p class=\"\">Many factors have contributed to this increase, including inflation and increased benefits costs. But it&#8217;s also a reminder of how important compensation still is to employees. In fact, according to ADP&#8217;s People at Work 2024 report, pay is still the number one priority for employees.<\/p>\n\n\n\n<p class=\"\">HR leaders must continue to prioritize competitive compensation to <a href=\"https:\/\/www.brightmine.com\/us\/solutions\/attract-retain-talent\/\">attract and retain top talent<\/a>. And what&#8217;s competitive today goes well beyond salary and bonuses.<\/p>\n\n\n\n<p class=\"\">Learn everything you need to know about total compensation in this complete guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-total-compensation\">What is total compensation?<\/h2>\n\n\n\n<p class=\"\">Total compensation is everything an employer offers employees in exchange for their services. It includes pay, employee benefits and other incentives employers offer to employees. Pay usually makes up about 70% of total compensation, while employee benefits make up about 30%.<\/p>\n\n\n\n<p class=\"\">You&#8217;ll often hear total compensation referred to as a total compensation package or a total rewards package. These terms reflect the combination of cash compensation and benefits. Total rewards also includes <a href=\"#non-monetary-incentives\">non-monetary incentives<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Types of compensation<\/h3>\n\n\n\n<p class=\"\">What employers include in total compensation depends on each employer and what benefits the employee selects. Generally, however, there are two broad forms of compensation: direct compensation and indirect compensation.<\/p>\n\n\n\n<p class=\"\"><em>Direct compensation<\/em> is compensation in the form of money. The following are common examples of direct compensation:<\/p>\n\n\n\n<div class=\"wp-block-group has-secondary-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Wages or salary<\/h4>\n\n\n\n<p class=\"\">Also called base pay, base salary or fixed pay, this is a fixed amount of pay that employees earn in exchange for their work. Employers can pay employees based on an annual salary amount or hourly rate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Incentive pay<\/h4>\n\n\n\n<p class=\"\">Incentive pay includes bonuses, profit sharing and commissions. Companies usually base this type of pay on individual or company performance, or obtaining a goal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Supplemental pay<\/h4>\n\n\n\n<p class=\"\">This is pay that is added to an employee&#8217;s regular pay. Companies usually offer this for overtime work, overnight or holidays shifts, or other unique circumstances.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Cost of living adjustments (COLAs)<\/h4>\n\n\n\n<p class=\"\">Pay increases to account for inflation. COLAs help ensure base pay keeps up with increased cost of living.<\/p>\n<\/div>\n\n\n\n<p class=\"\"><em>Indirect Compensation <\/em>has monetary value, but it is not paid directly to the employee in cash. This includes:<\/p>\n\n\n\n<div class=\"wp-block-group has-secondary-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Paid leave<\/h4>\n\n\n\n<p class=\"\">Vacation time, paid holidays, sick time, personal leave and other paid time provided to an employee to spend time away from work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Insurance<\/h4>\n\n\n\n<p class=\"\">Premium contributions to life insurance, healthcare benefits, supplemental insurance, and short- and long-term disability.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Retirement plans<\/h4>\n\n\n\n<p class=\"\">Money contributions to a retirement account. Employers can sponsor either defined benefit or defined contribution plans.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Legally required benefits<\/h4>\n\n\n\n<p class=\"\">Benefits to which employers are legally required to make contributions. This includes Social Security, Medicare, federal and state unemployment insurance contributions, and workers\u2019 compensation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Employee stock options (ESOs)<\/h4>\n\n\n\n<p class=\"\">Options companies give to employees to purchase company stock at a specific or discounted price.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Employee stock ownership plans (ESOPs)<\/h4>\n\n\n\n<p class=\"\">Plans that allow employees to earn stock in the company based on performance or tenure.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Perks<\/h4>\n\n\n\n<p class=\"\">Additional benefits with monetary value, such as gym memberships or store discounts.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"non-monetary-incentives\">Non-monetary incentives<\/h3>\n\n\n\n<p class=\"\"><em>Non-monetary incentives<\/em> (also called non-monetary compensation) are rewards that cannot be easily measured in dollars. For this reason, employers may exclude it from a total compensation calculation. <\/p>\n\n\n\n<p class=\"\">HR leaders often refer to these non-monetary incentives as non-monetary rewards or benefits. Examples include:<\/p>\n\n\n\n<div class=\"wp-block-group has-secondary-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Flexible work<\/h4>\n\n\n\n<p class=\"\">Adjustments to when, where or how employees get work done to accommodate personal needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Career development<\/h4>\n\n\n\n<p class=\"\">Programs, training and other activities focused on helping the employee develop their skills and career path.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Recreational activities<\/h4>\n\n\n\n<p class=\"\">Non-work-related activities the employer sponsors and\/or hosts to help employees connect and have fun.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Recognition<\/h4>\n\n\n\n<p class=\"\">Announcements, awards or other displays of appreciation for an employee&#8217;s work, contributions and accomplishments in the organization.<\/p>\n<\/div>\n\n\n\n<p class=\"\">Non-monetary incentives are now extremely important to total reward strategies. According to the <a href=\"https:\/\/www.adpri.org\/assets\/summary-of-people-at-work-2024-a-global-workforce-view\/\" target=\"_blank\" rel=\"noreferrer noopener\">People at Work 2024 report<\/a>, flexible work and career development are leading priorities for today&#8217;s employees. For this reason, competitive employers are now making additional efforts to communicate these by including reference to them in their job advertisements.<\/p>\n\n\n\n<p class=\"\">Many employers also include these rewards in their total compensation statements, often opting to rename them total rewards statements to help reflect the inclusive nature of the statement. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"total-compensation-vs-benefits\">The difference between total compensation and employee benefits<\/h2>\n\n\n\n<p class=\"\">The meaning of total compensation can be confusing. HR teams often refer to &#8220;compensation&#8221; as only salary and other cash compensation. And others prefer to use the term &#8220;total rewards&#8221; instead of &#8220;total compensation.&#8221; Today, total compensation is an umbrella term that encompasses both pay and employee benefits.<\/p>\n\n\n\n<p class=\"\">Employee benefits, on the other hand, are indirect forms of compensation offered to employees in exchange for their work. Common types of employee benefits include health insurance, life insurance and paid time off (or paid leave).<\/p>\n\n\n\n<p class=\"\">Employee benefits are extremely important to a total compensation strategy because they can help employers differentiate themselves from competitors. They improve the employee experience by supporting work-life balance and well-being, and they communicate the organization&#8217;s values.<\/p>\n\n\n\n<p class=\"\">Benefits can also help employers create a competitive total compensation package when they can&#8217;t offer the highest base salaries. Unlike salaries, many employee benefits are tax-favored, meaning employers can offer more value without increasing their tax liability. Leveraging as many tax-favored benefits as possible is key to maximizing total compensation value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Tax-favored employee benefits<\/h3>\n\n\n\n<p class=\"\">The following are a few examples of tax-favored employee benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\">Qualified health care, dental and vision insurance plans.<\/li>\n\n\n\n<li class=\"\">Qualified retirement plans.<\/li>\n\n\n\n<li class=\"\">Qualified educational assistance (including student loan repayments through December 31, 2025).<\/li>\n\n\n\n<li class=\"\">Group-term life insurance.<\/li>\n\n\n\n<li class=\"\">Devices used for business purposes (e.g., phones or a laptop).<\/li>\n\n\n\n<li class=\"\">Gas mileage.<\/li>\n\n\n\n<li class=\"\">Working condition fringe benefits.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"calculating-total-compensation\">Calculating total compensation<\/h2>\n\n\n\n<p class=\"\">To calculate total compensation, add an employee\u2019s total direct and indirect compensation. In other words, total compensation is the sum of the base pay, any variable pay and employee benefits. Because employees can pick and choose certain benefits, their total compensation will often vary.<\/p>\n\n\n\n<p class=\"\">For example, an employee can choose to enroll in a more or less expensive health care plan. This will impact their &#8220;take home pay&#8221; and their taxable income.<\/p>\n\n\n\n<p class=\"\">When calculating total compensation, it&#8217;s important to determine whether you&#8217;re calculating the total cost or the total value.<\/p>\n\n\n\n<p class=\"\">The total cost of compensation is the cost an employer incurs to provide compensation to their employees. You can calculate the average total cost per employee or the total cost for an individual employee:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li class=\"\"><strong>Average total cost of compensation<\/strong> is the average cost to compensate your employees. Employers usually calculate this as an hourly rate. For example, in the US, the average cost of total compensation for 2023 was $45.42 per hour per employee, <a href=\"https:\/\/www.bls.gov\/news.release\/ecec.nr0.htm#:~:text=Total%20employer%20compensation%20costs%20for,for%20the%20remaining%2029.6%20percent.\" target=\"_blank\" rel=\"noreferrer noopener\">according to the BLS<\/a>.<\/li>\n\n\n\n<li class=\"\"><strong>Total cost of compensation<\/strong> for an employee is the total cost to compensate an individual employee. Employers can either calculate the hourly cost (i.e., how much does an hour of their work cost), or as a total yearly cost.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">The total value of a total compensation plan, on the other hand, represents the total value to the employee. This is usually higher than the total cost, as companies can often obtain better rates on benefits than employees could as individuals. For example, you may offer employees a free subscription that costs the company $8 per month but is worth $15 per month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Total compensation example<\/h3>\n\n\n\n<p class=\"\">The following is an example of an employee&#8217;s total compensation statement*:<\/p>\n\n\n\n<div class=\"wp-block-group has-alabaster-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Cash Compensation<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>Amount<\/th><\/tr><\/thead><tbody><tr><td>Salary<\/td><td>$135,000<\/td><\/tr><tr><td>Bonus (maximum)<\/td><td>$30,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Health, dental and life insurance<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>Employer contribution<\/th><\/tr><\/thead><tbody><tr><td>Health insurance<\/td><td>$8,094<\/td><\/tr><tr><td>Dental insurance<\/td><td>$1,867<\/td><\/tr><tr><td>Employee assistance program (EAP)<\/td><td>$40<\/td><\/tr><tr><td>Life insurance<\/td><td>$300<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Retirement benefits<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>Employer contribution<\/th><\/tr><\/thead><tbody><tr><td>401(k) plan match (5% max)<\/td><td>$6,750<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Mandatory taxes and insurance<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>Employer contribution<\/th><\/tr><\/thead><tbody><tr><td>Social security<\/td><td>$8,370<\/td><\/tr><tr><td>Medicare<\/td><td>$1,957.50<\/td><\/tr><tr><td>Unemployment (FUTA)<\/td><td>$420<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);\">Other benefits<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Category<\/th><th>Employer contribution<\/th><\/tr><\/thead><tbody><tr><td>PTO<\/td><td>$7,788<\/td><\/tr><tr><td>Home office stipened<\/td><td>$800<\/td><\/tr><tr><td>Student loan repayment<\/td><td>$5,250<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Total Compensation<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>$206,636.50<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">*This example statement excludes bonus tax calculations, required state withholdings and required employee contributions.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p class=\"\">Employees usually receive a total compensation statement with their job offer and then once a year moving forward. This helps employees understand the total value of their offer, not just their base salary and bonus structure.<\/p>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30);min-height:250px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"551\" class=\"wp-block-cover__image-background wp-image-4152\" alt=\"\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1.webp 2560w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1-300x65.webp 300w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1-1024x220.webp 1024w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1-768x165.webp 768w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1-1536x331.webp 1536w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/04\/19092259\/Graphic-assets_Page_4-scaled-1-2048x441.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-1684fb0e wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-primary-white-color has-text-color has-link-color has-large-font-size wp-elements-c7d65a00e41a13004373e4128aad2f22\">See how you can create a winning reward strategy<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);font-style:normal;font-weight:500\"><a class=\"wp-block-button__link has-secondary-blue-color has-primary-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"\/us\/products\/compensation-planning\/\" style=\"border-radius:100px\">Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hrs-role-in-total-compensation\">HR&#8217;s role in total compensation<\/h2>\n\n\n\n<p class=\"\">HR business partners, benefits leaders and <a href=\"https:\/\/www.brightmine.com\/us\/solutions\/chro\/\">CHROs<\/a> are all intimately involved in evaluating total compensation, as each has a role to play in building the compensation strategy.<\/p>\n\n\n\n<p class=\"\">A total compensation strategy greatly impacts employee engagement and efforts to attract and retain top talent. Accordingly, people leaders are responsible for <a href=\"https:\/\/www.brightmine.com\/us\/resources\/guides-how-to\/how-to-launch-a-fair-compensation-strategy\/\">ensuring compensation is competitive and fair through<\/a> precise benchmarking and research. HR leaders are also responsible for constructing the compensation philosophy and gaining buy-in for the compensation strategy.<\/p>\n\n\n\n<p class=\"\">Labor costs also usually make up the majority of total business costs (about 70%). Accordingly, CHROs, have a responsibility to ensure the strategy is within budget and aligns with the business strategy.<\/p>\n\n\n\n<p class=\"\">HR also has the primary responsibility of marketing the total compensation package to candidates and employees. In fact, in recent years, HR leaders have had somewhat of a benefits communications renaissance. That is, they have responded to historically low benefits use rates by revamping their communications.<\/p>\n\n\n\n<p class=\"\">Now, aside from onboarding and open enrollment communications, HR is issuing targeted communications throughout the year. And with the help of AI, HR can personalize benefits communications and apply marketing principles to nurture benefits uptake.<\/p>\n\n\n\n<p class=\"\">In addition to leading benefits communications, HR is responsible for gathering and elevating employee voice. Obtaining employee feedback helps the organization shape the total compensation plan and gauge performance. It can also support benefits communication efforts so that employees understand the true value of their compensation package.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"competitive-total-compensation\">Ensuring competitive total compensation<\/h2>\n\n\n\n<p class=\"\">Competitive total compensation packages will give you the edge in the talent market. To determine what&#8217;s competitive and within reach for your organization, consider the following recommendations:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Make data your top priority<\/h3>\n\n\n\n<p class=\"\">Market research \u2014 particularly <a href=\"https:\/\/www.brightmine.com\/us\/resources\/blogs\/how-salary-benchmarking-improves-your-compensation-strategy\/\">salary benchmarking<\/a> \u2014 is paramount to a competitive total compensation strategy. It helps you understand how competitive your pay is in market and supports pay equity.<\/p>\n\n\n\n<p class=\"\">Be sure to stay updated on industry trends in your specific industry and continue to benchmark compensation and benefits. In addition to <a href=\"https:\/\/www.brightmine.com\/us\/resources\/blogs\/how-to-conduct-salary-benchmarking\/\">conducting formal benchmarking exercises<\/a>, consider evaluating what your competitor&#8217;s career websites and social media say about their compensation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Be human-centric<\/h2>\n\n\n\n<p class=\"\">In today&#8217;s world of work, human-centricity is key to attracting and retaining top talent. Leverage any information you have about your employees to understand their personal needs and career aspirations. The more information you have about your employees, the more you can tailor the compensation package to fit those needs.<\/p>\n\n\n\n<p class=\"\">To get the right insights, consider AI-powered platforms that can provide hyper-personalized employee insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Maximize tax-favored and non-monetary benefits<\/h3>\n\n\n\n<p class=\"\">No matter your budget, you can only spend so much on employee salaries. And in uncertain economic times, bloating pay can lead to budget problems down the road. Tax-favored benefits will provide employees with needed benefits while not increasing taxable income. And, non-monetary benefits can improve the employee experience in a budget-friendly way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Review your total compensation strategy often<\/h3>\n\n\n\n<p class=\"\">Compensation trends will inevitably change over time, as will the organization. To help ensure your total compensation strategy continues to be competitive, review your compensation offering often. At a minimum, continue to benchmark your compensation and obtain employee feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"\">Designing and implementing a competitive total compensation package is crucial to attracting and retaining top talent in today&#8217;s competitive job market. By prioritizing data and human-centricity, companies can create competitive and sustainable strategies while meeting the unique needs of the workforce.<\/p>\n\n\n\n<p class=\"\">Want to ensure your total compensation is competitive? Consider the <a href=\"https:\/\/www.brightmine.com\/us\/products\/\">Brightmine suite of data-backed HR solutions<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column lnrs-hide-block-on-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--secondary-gray);border-left-width:2px;padding-left:10px;flex-basis:30%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\">\n<div class=\"wp-block-group has-secondary-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-db4c44a6 wp-block-group-is-layout-constrained\" style=\"border-radius:14px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4b827052 wp-block-group-is-layout-flex\">\n<p style=\"margin-bottom:5px;font-style:normal;font-weight:400\" class=\"\">In this resource:<\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#what-is-total-compensation\">What is total compensation?<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#total-compensation-vs-benefits\">The difference between total compensation and employee benefits<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#calculating-total-compensation\">Calculating total compensation<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#hrs-role-in-total-compensation\">HR&#8217;s role in total compensation<\/a><\/p>\n\n\n\n<p style=\"margin-top:5px;margin-bottom:5px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.274), 16px);line-height:1.3\" class=\"\"><a href=\"#competitive-total-compensation\">Ensuring competitive total compensation<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-bleach-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a36fa716 wp-block-group-is-layout-constrained\" style=\"border-radius:14px;padding-top:10px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<h3 class=\"wp-block-heading\">Navigate HR complexity with confidence<\/h3>\n\n\n\n<p class=\"\">With Brightmine, you can build powerful people strategies, implement best practices and set your organization up for a brighter future.<\/p>\n\n\n\n<p class=\"\">Learn how our tools, resources and automation can empower you and your team.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/us\/solutions\/?intcmp=cta|blog|solutions|learn-more\" style=\"border-radius:25px\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<p class=\"\"><a href=\"#top\">Go back to the top<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-large-font-size\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch-150x150.jpg\" alt=\"\" class=\"wp-image-4665\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch-150x150.jpg 150w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch-300x300.jpg 300w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/05\/13141851\/natasha-wiebusch.jpg 363w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"\"><strong>Natasha K. A. Wiebusch, JD<\/strong><\/p>\n\n\n\n<p class=\"\">Natasha K. A. Wiebusch is the former marketing content manager at Brightmine. Before transitioning to the marketing team, she covered a variety of topics as a Brightmine legal editor, including benefits, compensation, workplace flexibility, and the future of work.<\/p>\n\n\n\n<p class=\"\">Natasha holds a Bachelor of Science in communication science and rhetorical studies from the University of Wisconsin &#8211; Madison and a juris doctor from the University of Wisconsin Law School. Prior to joining Brightmine, Natasha was a practicing attorney and HR compliance and training specialist.<\/p>\n\n\n\n<p class=\"\">Connect with Natasha on <a href=\"https:\/\/www.linkedin.com\/in\/natasha-ka-wiebusch\/\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-efae2095 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">You may also be interested in&#8230;<\/h2>\n\n\n<section id=\"resources-search-filter\" class=\"wp-block-brightmine-resources-filter has-text-color has-primary-gray-color has-background has-primary-white-background-color\">\n\n\n<div class=\"ajax-filter\">\n<div class=\"lnrs-resources-search-filter  editor-posts-filtered-topics \">\n\t\t<div class=\"search_terms_bottom\">\n\t\t\t<div class=\"bottom_left\">\n\t\t\t<div class=\"search_terms_result_count\">\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"bottom_right\">\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\t<div class=\"loader-container\">\n\t\t<span class=\"loader\" style=\"display: none;\"><\/span>\n\t<\/div>\n\n\n\t<div class=\"lnrs-resource-filter-widget__container\">\n\n\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #E9E7E4\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/employee-wellbeing\/no-more-harassment-guidance-what-now\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2025\/04\/23062351\/male-hr-professional-reviewing-paperwork-in-office-with-female-colleague-behind.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Commentary and Insights<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #000000\"><a href=\"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/employee-wellbeing\/no-more-harassment-guidance-what-now\/\">No more harassment guidance\u2026 What now?<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">In January, the Equal Employment Opportunity Commission (EEOC) voted to rescind a major guidance document on workplace harassment. &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #E9E7E4\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/employee-compensation\/global-report-future-of-compensation-and-total-rewards\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2026\/01\/09044324\/report-web-banner-1200-x-627.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Whitepapers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #000000\"><a href=\"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/employee-compensation\/global-report-future-of-compensation-and-total-rewards\/\">Global research report with HR.com: Future of Compensation and Total Rewards<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">To stay competitive, HR leaders must elevate their strategy from basic pay ranges to a holistic, data-driven model &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<div class=\"lnrs-resource-hub-widget__resource\" style=\"background-color: #E9E7E4\">\n\t\t\t\t\t<a href=\"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/the-future-of-total-rewards\/\"><div class=\"lnrs-resource-hub-widget__resource_image\" style=\"background-image: url(https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2026\/01\/09043944\/infographic-web-image-1200-x-627.webp);\"><\/div><\/a>\n\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__inner_content\">\n\t\t\t\t\t\t<div class=\"content-top\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"lnrs-resource-hub-widget__categories\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"lnrs-resource-hub-widget__category\">Infographics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\" style=\"color: #000000\"><a href=\"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/the-future-of-total-rewards\/\">The future of total rewards<\/a><\/h3>\n\t\t\t\t\t\t<p style=\"color: #000000\">For HR professionals focused on retention, this infographic provides an immediate, visual benchmark of where the industry stands &#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<\/section><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-bbb7e64f wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.912), 36px);\">Talk to our team about how we can work together<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Whether you\u2019re looking to attract talent, build a fair culture or stay on top of your legal obligations, Brightmine has a range of specialist HR software to help you meet your goals.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-white-color has-secondary-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"\/us\/quote\/?intcmp=talk-to-team-cta-light|right-content-box|button|quote|request-a-quote\" style=\"border-radius:26px\">Request a quote<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Competitive total compensation goes far beyond salary and bonuses. Learn everything you need to know about today\u2019s total compensation landscape.<\/p>\n","protected":false},"author":24,"featured_media":4821,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-new-resources","categories":[9],"tags":[],"topic":[64],"class_list":["post-4819","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-blogs","topic-total-rewards"],"_lnrs_read_more":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Total compensation: a complete guide | Brightmine<\/title>\n<meta name=\"description\" content=\"Ensure your total compensation package is competitive. 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