{"id":6932,"date":"2024-09-10T09:54:00","date_gmt":"2024-09-10T09:54:00","guid":{"rendered":"https:\/\/www.brightmine.com\/us\/?post_type=resources&#038;p=6932"},"modified":"2025-04-23T10:45:04","modified_gmt":"2025-04-23T10:45:04","slug":"open-enrollment-season-2024","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/us\/resources\/total-rewards\/employee-benefits\/open-enrollment-season-2024\/","title":{"rendered":"Tackle open enrollment season"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);min-height:250px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img decoding=\"sync\" class=\"wp-block-cover__image-background wp-image-5877\" alt=\"Brightmine background\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/04\/19110611\/Hero_Header_HP_Background_Desktop.webp\" style=\"object-position:100% 51%\" data-object-fit=\"cover\" data-object-position=\"100% 51%\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d4010286 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-cararra-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f90d3be4 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h1 class=\"wp-block-heading has-primary-purple-color has-text-color has-link-color wp-elements-f8adc254700cbdf7f248ae055a2248d6\">Tackle open enrollment season<\/h1>\n\n\n\n<p class=\"has-primary-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3f56222c6078ef12c514abb98bddf932\">The end of the summer signifies back to school, football season and preparing for open enrollment. Learn how to create a solid strategy, and make this open enrollment season a success.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"sync\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/04\/11141301\/resource_page_banner_brightmine.webp\" alt=\"Brightmine resources graphic\" class=\"wp-image-4642\" style=\"border-radius:0px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7854952d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<p>Published: September 10, 2024 | by <strong>Sarah Peterson Herr<\/strong>, Legal Editor at Brightmine<\/p>\n\n\n\n<p>The end of the summer signifies back to school, football season and preparing for open enrollment. The benefits enrollment process is often overwhelming and confusing for both businesses and employees. Research shows that <a href=\"https:\/\/www.peoplekeep.com\/blog\/the-most-important-benefits-to-employees\" target=\"_blank\" rel=\"noreferrer noopener\">health care benefits<\/a> continue to be the top pick for employees. Nearly 90% of employees classified health care benefits as &#8220;very important&#8221; or &#8220;extremely important.&#8221; As this year&#8217;s season is upon us, HR teams can focus on the offense and prepare for the season.<\/p>\n\n\n\n<p>Don&#8217;t get sidelined \u2014 a coordinated HR Team game plan can streamline the process, making it easier for employees to participate. Increasing employee participation decreases per-person costs to <a href=\"https:\/\/www.brightmine.com\/us\/solutions\/attract-retain-talent\/\">attract and retain<\/a> top talent. A well-designed healthcare plan can deliver significant value to the organization. <a href=\"https:\/\/www.uschamber.com\/health-care\/return-on-investment-for-offering-employer-sponsored-insurance?trk=article-ssr-frontend-pulse_little-text-block\" target=\"_blank\" rel=\"noreferrer noopener\">One 2022 study<\/a> estimated that companies that provided notable health benefits to their workers achieved a 47% return on their investment, through factors like higher productivity, lower medical costs and reduced spending on recruitment and retention. That same study estimates that in 2025, the return on investment will increase to 52%.<\/p>\n\n\n\n<p>By understanding and implementing the strategy in your playbook, open enrollment will be another win for your HR department and company.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-d5209ea4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-cararra-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-79d58207 wp-block-group-is-layout-flex\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 1.131), 24px);\">In this resource:<\/h2>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#Create-a-Game-Plan-for-Open-Enrollment\">Create a game plan for open enrollment<\/a><\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#Communicate-the-Winning-Strategy\">Communicate the winning strategy<\/a><\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#The-Big-Game\">The big game<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Create-a-Game-Plan-for-Open-Enrollment\">Create a game plan for open enrollment<\/h2>\n\n\n\n<p>Open enrollment typically occurs a month or two before the policy&#8217;s renewal date and lasts between two to four weeks, providing employees enough time to review their options and make selections. Once the HR team has selected a time for the benefits kickoff, planning can truly begin.<\/p>\n\n\n\n<p>Companies may take an active or passive approach to open enrollment. During an active enrollment, the company asks each employee to confirm their benefits during the open enrollment window. Active enrollment can lead to higher benefit uptake and increased employee satisfaction, but it also creates a substantial workload for the enrollment team.<\/p>\n\n\n\n<p>The HR team may choose to implement a passive enrollment where employees automatically continue with the same benefits unless they opt to make changes. Passive enrollment is a more efficient approach to enrollment, but there is a greater risk that employees won&#8217;t switch to benefit options that suit their current needs.<\/p>\n\n\n\n<p>Once these preliminary decisions have been made, the most important step comes \u2014 creating a communication plan so that all employees understand the game plan for open enrollment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Communicate-the-Winning-Strategy\">Communicate the winning strategy<\/h2>\n\n\n\n<p>Don&#8217;t drop the ball on implementing a clear communication plan. Communication is the most important part of open enrollment. Your employees are your team and need clear information about the benefit offerings and finding the right <a href=\"https:\/\/www.brightmine.com\/us\/resources\/blogs\/total-compensation-a-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">total rewards<\/a> for their needs. Furthermore, employers have a responsibility to notify employees about the upcoming open enrollment period. This means communicating annual notices, benefits options, and other information your team needs to know.<\/p>\n\n\n\n<p>HR and leadership should work together on a communication strategy. Some game-winning ideas to consider include:<\/p>\n\n\n\n<div class=\"wp-block-group has-alabaster-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading\">Benefit selection guides<\/h3>\n\n\n\n<p>Provide access to the information your team needs to make a gametime decision by highlighting changes in coverage and new benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs<\/h3>\n\n\n\n<p>Anticipate questions based on prior years&#8217; experience and create a detailed FAQ that provides clear answers to common questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Special teams inclusion<\/h3>\n\n\n\n<p>Ensure the entire team is included by sending out information through multiple channels. Special Teams, such as remote employees and COBRA beneficiaries must be included in the game plan.<\/p>\n<\/div>\n\n\n\n<p>Remember, there is no need to write the playbook from scratch and vendors can provide much of this information. Lean on your external teammates and their seasons of experience. A clear and robust communication plan will help ensure there are no fumbles during the open enrollment season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Big-Game\">The big game<\/h2>\n\n\n\n<p>Before you know it, the big game will be here, and it will be time to hit the field. No matter how well you have memorized the playbook, there will always be some difficult questions. Provide a point of contact who can receive questions from employees or their managers. Consider implementing a dedicated email address, phone line or intranet channels (e.g., a Slack or Teams channel) for teammates to ask gametime questions. Promptly answer all inquiries and avoid unnecessary delay of the benefits election game.<\/p>\n\n\n\n<p>Drive the communication strategy throughout the open enrollment period to a touchdown! This is a great opportunity to recommunicate the value of the company&#8217;s compensation package. Cheer on all the wonderful benefits offered.<\/p>\n\n\n\n<p>Lastly, don&#8217;t drop the ball on electing your own benefits. Open enrollment can be a very busy time in the HR Department, so ensure your squad also makes their selections.<\/p>\n\n\n\n<p>By creating and implementing a winning plan, you will be the MVP of this open enrollment season.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-alabaster-gray-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-bbb7e64f wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Start your free trial today<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Register today to gain free 7-day access to the Brightmine HR &amp; Compliance Center and stay up to date, compliant and save valuable time.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-white-color has-secondary-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hrcenter.us.brightmine.com\/freetrial-login\/?loggedInUrl=%2Ffreetrial%2Fnew-user%2F&amp;registrationUrl=%2Ffreetrial%2Fnew-user%2F&amp;intcmp=hrcc-resources|cta-2-col|light|banner|hrcenterus-freetrial|take-a-free-trial\" style=\"border-radius:26px\" target=\"_blank\" rel=\"noreferrer noopener\">Take a free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-large-font-size\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18075543\/sarah-peterson-herr-150x150.webp\" alt=\"Sarah Peterson Herr, JD, Legal Editor at Brightmine\" class=\"wp-image-6359\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18075543\/sarah-peterson-herr-150x150.webp 150w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18075543\/sarah-peterson-herr-300x300.webp 300w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18075543\/sarah-peterson-herr-768x768.webp 768w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18075543\/sarah-peterson-herr.webp 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"\"><strong>Sarah Peterson Herr, JD<\/strong><br>Legal Editor, Brightmine<\/p>\n\n\n\n<p class=\"\">Sarah Peterson Herr is a former in-house attorney with over 10 years of employment law experience. As a member of the Brightmine editorial team, she focuses on compensation and benefits compliance, including health care benefits, health care continuation and retirement benefits.<\/p>\n\n\n\n<p class=\"\">Sarah earned a Bachelor of Science in psychology from Baker University, a Master of Arts in counseling psychology from the University of Kansas and a Juris Doctor from Washburn University. Prior to joining Brightmine, Sarah led a team conducting workplace investigations. She previously worked in-house as a research attorney in a firm specializing in employment law. Sarah&#8217;s employment law interests include leaves of absence and accommodations, AI and privacy issues.\u202f<\/p>\n\n\n\n<p class=\"\">Connect with Sarah on <a href=\"https:\/\/www.linkedin.com\/in\/sarah-peterson-herr\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The end of the summer signifies back to school, football season and preparing for open enrollment. Learn how to create a solid strategy, and make this open enrollment season a success.<\/p>\n","protected":false},"author":24,"featured_media":8447,"comment_status":"closed","ping_status":"closed","template":"resources","categories":[56],"tags":[],"topic":[65],"class_list":["post-6932","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-c-and-i","topic-employee-benefits"],"_lnrs_read_more":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tackle open enrollment season | Brightmine<\/title>\n<meta name=\"description\" content=\"It&#039;s that time of year again: open enrollment season. 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