{"id":7211,"date":"2024-05-31T17:00:00","date_gmt":"2024-05-31T17:00:00","guid":{"rendered":"https:\/\/www.brightmine.com\/us\/?post_type=resources&#038;p=7211"},"modified":"2025-04-17T15:17:16","modified_gmt":"2025-04-17T15:17:16","slug":"steps-to-enhance-company-culture","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/us\/resources\/talent-management\/employee-engagement\/steps-to-enhance-company-culture\/","title":{"rendered":"Critical steps to enhance company culture"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);min-height:250px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img decoding=\"sync\" class=\"wp-block-cover__image-background wp-image-5877\" alt=\"Brightmine background\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/04\/19110611\/Hero_Header_HP_Background_Desktop.webp\" style=\"object-position:100% 51%\" data-object-fit=\"cover\" data-object-position=\"100% 51%\" \/><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d4010286 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-cararra-gray-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f90d3be4 wp-block-group-is-layout-constrained\" style=\"border-radius:25px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h1 class=\"wp-block-heading has-primary-purple-color has-text-color has-link-color wp-elements-88c8e662938a5ef4618185880d9fc542\">Critical steps to enhance company culture<\/h1>\n\n\n\n<p class=\"has-primary-gray-color has-text-color has-link-color has-medium-font-size wp-elements-95c29dbe301a02493b79e329d4cc1e2a\">New data from Brightmine links the health of a company&#8217;s culture to key practices in hiring and leadership development. Learn how to leverage this data to enhance company culture.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img decoding=\"sync\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/2\/2024\/04\/11141301\/resource_page_banner_brightmine.webp\" alt=\"Brightmine resources graphic\" class=\"wp-image-4642\" style=\"border-radius:0px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7854952d wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<p>Published: May 31, 2024 | by<strong> Victoria Kelleher<\/strong>, Lead Survey Specialist at Brightmine<\/p>\n\n\n\n<p>A company&#8217;s culture can be difficult to define. Beyond what is stated in your company&#8217;s mission, culture takes shape through the norms and values that shape day-to-day practices among employees. Although a set of defined values might help employees understand what is expected of them, a company&#8217;s culture is determined by more than just what is formally documented.<\/p>\n\n\n\n<p>Culture can have ripple effects on a business, from employee engagement to performance targets. For example, a <a href=\"https:\/\/www.gallup.com\/workplace\/327371\/how-to-build-better-company-culture.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Gallup survey<\/a> found that employees who feel connected to their company&#8217;s culture are 3.7 times more likely to feel engaged at work and 55% less likely to be actively looking for another job.<\/p>\n\n\n\n<p>Although leaders often know what their ideal company culture would look like, many struggle to translate this from paper to practice. According to a recent survey from <a href=\"https:\/\/www.brightmine.com\/us\/about\/\">Brightmine<\/a>, formerly XpertHR, most HR representatives think there is at least some room for improvement when it comes to the alignment of day-to-day operations with company values.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-d5209ea4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-cararra-gray-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-79d58207 wp-block-group-is-layout-flex\" style=\"border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 1.131), 24px);\">In this resource:<\/h2>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#ideal-culture\">Define the ideal culture<\/a><\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#culture-in-hiring\">Set the stage for culture in hiring<\/a><\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#lead-by-example\">Lead by example<\/a><\/li>\n\n\n\n<li style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.548), 18px);line-height:1.7\"><a href=\"#takeaway\">Takeaway<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ideal-culture\">Define the ideal culture<\/h2>\n\n\n\n<p>An intentional strategy can go a long way toward improving a company&#8217;s culture. However, for this to be effective, employers should first define the ideal values they would like to see reflected in the company&#8217;s culture and assess where the company currently stands in relation to them.<\/p>\n\n\n\n<p>Companies in different industries might have different priorities for ideal cultural values. For example, a company in the highly competitive tech industry might want to emphasize the importance of creativity and innovation, whereas a healthcare company might prioritize adherence to protocol and emotional intelligence. However, <a href=\"https:\/\/sloanreview.mit.edu\/article\/10-things-your-corporate-culture-needs-to-get-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">some goals<\/a> will provide an effective boost to performance in any organization, serving as pillars for a company to thrive. According to the Brightmine survey, HR professionals tend to rank values like employee well-being, work\/life balance and inclusivity or respect as highly important for a healthy corporate culture.<\/p>\n\n\n\n<p>Once an employer decides on the most important values to be prioritized within an organization, they should assess how effectively day-to-day operations and decisions at the organization are aligned with those values. Employers should collect feedback from employees about how well people within the organization are honoring the company&#8217;s ideal values. The constructive criticism in employee feedback can identify which values are out of alignment and why, which may inform a strategy to intervene and correct cultural issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"culture-in-hiring\">Set the stage for culture in hiring<\/h2>\n\n\n\n<p>Although written guidance for a company&#8217;s culture may help clarify expectations, the transition from vision to reality depends on whether the people at your company are willing to align their conduct with these values.<\/p>\n\n\n\n<p>Employees will often reliably do this without any need for intervention if a company&#8217;s values are aligned with their personal values. For example, an employee who is already inclined to be compassionate and honest is less likely to undermine similar company values by being callous or dishonest at work.<\/p>\n\n\n\n<p>Because of this, there is enormous potential to influence outcomes in a company&#8217;s culture through the hiring process. When companies train hiring managers to consider a candidate&#8217;s alignment with company values, these managers are more likely to select candidates that are already inclined to follow those values. This simple step can ensure that new team members reinforce the ideal values of the culture, rather than conflict with them.<\/p>\n\n\n\n<p>Testifying to the value of this practice, 87% of HR representatives from companies that consider a candidate&#8217;s alignment with company values report that their organizations have a generally healthy culture, compared with only 41% of representatives from companies that don&#8217;t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"chart-1-manager-mental-health\">Chart 1: The effect of screening the values of job candidates on corporate culture<\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-infogram wp-block-embed-infogram\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:var(--wp--preset--spacing--30);margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"infogram-embed\" data-id=\"_\/awdI537MgL4D9Z3jMoEo\" data-type=\"interactive\" data-title=\"2024 May US Culture Chart 1\"><\/div><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n<\/div><\/figure>\n\n\n\n<p>Companies can also set new hires up for success by ensuring that the onboarding process formally sets the tone for the values they are expected to follow in their work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lead-by-example\">Lead by example<\/h2>\n\n\n\n<p>Leaders play a key role in setting expectations for a company&#8217;s culture. It is important for leaders to not only prescribe expectations for the values employees must follow, but to reflect these values in their decisions. Companies with leaders that do not live up to core values tend to have <a href=\"https:\/\/sloanreview.mit.edu\/article\/10-things-your-corporate-culture-needs-to-get-right\/\" target=\"_blank\" rel=\"noreferrer noopener\">worse culture scores<\/a>.<\/p>\n\n\n\n<p>Despite this, not every company is effective at reflecting ideal values through leadership decisions; the Brightmine survey found that about one in four organizations do not regularly honor company values in decision making. To avoid cultivating leadership that will fall out of alignment with the ideal company culture, employers should ensure that the leadership development strategy at their company prioritizes leadership skills that align with company values. Selecting leaders predisposed to these values or actively seeking to develop them will keep the company on track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway\">Takeaway<\/h2>\n\n\n\n<p>To help a company cultivate and preserve the culture it needs to succeed, employers should be intentional with taking measures that set a company&#8217;s culture up for success. Some of these steps include:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-brightmine-list-item-spacing-small\">\n<li>Defining the ideal characteristics of culture for the company&#8217;s industry.<\/li>\n\n\n\n<li>Soliciting employee feedback to judge the company&#8217;s alignment with its ideal culture.<\/li>\n\n\n\n<li>Training managers to consider the alignment of candidates with company values in the hiring process.<\/li>\n\n\n\n<li>Emphasizing how company values should guide decision-making in the leadership development process.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-alabaster-gray-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-bbb7e64f wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Start your free trial today<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Register today to gain free 7-day access to the Brightmine HR &amp; Compliance Center and stay up to date, compliant and save valuable time.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-white-color has-secondary-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hrcenter.us.brightmine.com\/freetrial-login\/?loggedInUrl=%2Ffreetrial%2Fnew-user%2F&amp;registrationUrl=%2Ffreetrial%2Fnew-user%2F&amp;intcmp=hrcc-resources|cta-2-col|light|banner|hrcenterus-freetrial|take-a-free-trial\" style=\"border-radius:26px\" target=\"_blank\" rel=\"noreferrer noopener\">Take a free trial<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fcdab8bb wp-block-group-is-layout-constrained\" style=\"border-radius:25px;margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-large-font-size\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<figure class=\"wp-block-image size-thumbnail is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18080027\/victoria-kelleher-150x150.webp\" alt=\"Victoria Kelleher, Lead Survey Specialist at Brightmine\" class=\"wp-image-6362\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18080027\/victoria-kelleher-150x150.webp 150w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18080027\/victoria-kelleher-300x300.webp 300w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18080027\/victoria-kelleher-768x768.webp 768w, https:\/\/cdn.brightmine.com\/wp-content\/uploads\/sites\/3\/2024\/09\/18080027\/victoria-kelleher.webp 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"\"><strong>Victoria Kelleher, SHRM-CP<\/strong><br>Lead Survey Specialist, Brightmine<\/p>\n\n\n\n<p class=\"\">Victoria is a former Brightmine as a Lead Survey Specialist.  She joined Brightmine with more than 5 years of research experience in academia. In order to collect data that can be used to generate actionable insights, Victoria designs and fields surveys on a wide range of HR-related topics.<\/p>\n\n\n\n<p class=\"\">Before she joined Brightmine, Victoria worked as a Graduate Assistant at the University of Massachusetts, Dartmouth. She led multiple undergraduate-level Research Methods courses as an instructor. While pursuing her Master of Arts in research psychology, Victoria conducted independent survey research on emotion regulation and mental health. Victoria also holds a Bachelor of Science in biology and a Bachelor of Arts in philosophy.<\/p>\n\n\n\n<p class=\"\">Connect with Victoria on <a href=\"https:\/\/www.linkedin.com\/in\/victoria-kelleher\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New data from Brightmine links the health of a company&#8217;s culture to key practices in hiring and leadership development. Learn how to leverage this data to enhance company culture.<\/p>\n","protected":false},"author":24,"featured_media":8246,"comment_status":"closed","ping_status":"closed","template":"resources","categories":[56],"tags":[],"topic":[24],"class_list":["post-7211","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-c-and-i","topic-employee-engagement"],"_lnrs_read_more":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Critical steps to enhance company culture | Brightmine<\/title>\n<meta name=\"description\" content=\"New data links positive culture to key practices in hiring and leadership development. 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