{"id":7399,"date":"2025-01-02T15:20:56","date_gmt":"2025-01-02T15:20:56","guid":{"rendered":"https:\/\/www.brightmine.com\/us\/?post_type=resources&p=7399"},"modified":"2025-02-24T17:03:48","modified_gmt":"2025-02-24T17:03:48","slug":"online-employer-branding","status":"publish","type":"resources","link":"https:\/\/www.brightmine.com\/us\/resources\/talent-management\/talent-acquisition\/recruitment\/online-employer-branding\/","title":{"rendered":"Shaping online branding to attract job candidates"},"content":{"rendered":"\n
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Shaping online branding to attract job candidates<\/h1>\n\n\n\n

Online employer branding, and recent data reveals how it may be impacting talent attraction. Learn how to improve your brand to attract top talent.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Published: January 2, 2025 | by Victoria Kelleher<\/strong>, Lead Survey Specialist at Brightmine<\/p>\n\n\n\n

To attract high quality candidates<\/a>, employers must make sure that job openings are brought to the attention of job seekers. A large part of this battle has to do with a job listing being put in the right place at the right time. To increase the chances of this, recruiters must understand how job seekers behave.<\/p>\n\n\n\n

The invention of the internet has drastically changed the way candidates seek out and apply to open jobs. It has boosted the ability of companies to generate many applications in a short time, but it also makes recruitment more competitive. Job seekers are more aware than ever of an abundance of options, and top talent may be more selective about the positions to which they apply.<\/p>\n\n\n\n

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In this resource:<\/h2>\n\n\n\n