Acceptable use policy
This guide helps you understand how to use our data and analytics tools responsibly and in accordance with the terms that your organisation has agreed with us. It sets out rights and restrictions that are correct for most users.
Your organisation may have a special arrangement that gives you different or additional rights, so if you’re ever unsure about what you are and are not allowed to do, your internal data subscription manager is the best person to ask.
What you can do
As a licensed user, here’s what you’re usually allowed to do:
- Use the product for your licensed tasks. You can use the product for the specific purposes your organisation agreed with us —for example, “market analysis” or “competitor research”. These are often called your “Use Case” or “Permitted Use” in the contract your organisation has with us.
- Share with other licensed users. You can share data with colleagues who are licensed for the same product and content set (but not with colleagues who do not have a licence, or who have a licence for different data).
- Use small amounts of data in normal office tools. You can use tools like Excel, Word, or PowerPoint to work with small amounts of data.
- Print and store for your own work use. You can print small sections of data for your own use within the limits of the licence, and store small amounts for your own normal, day-to-day use. However, you should not, for example, include data in company-wide newsletters, customer updates, or marketing materials.
What you can’t do
To keep things fair and within the limits of your organisation’s licence, there are a few things that are generally not allowed:
- Don’t share data outside your organisation. This includes customers, suppliers, websites, or any third-party tools (especially generative AI tools).
- Don’t share with unlicensed colleagues. Only licensed users can view the data. You should avoid sharing data with colleagues who don’t have the same licence as you do.
- Don’t build your own data library. Avoid storing large amounts of data and don’t create your own database or archive.
- Don’t keep data beyond the end of your licence. Since your organisation has a licence, your organisation doesn’t own the data. Please delete data when your access ends.
- Don’t scrape or automate data extraction. Using bots or scripts to pull data from the product isn’t allowed.
- Don’t use generative AI tools with our data. Whether internal or external, generative AI tools should not be fed our data.
- Don’t share your login or misuse the product. Keep your password private. Don’t use the product for anything illegal, harmful, or unrelated to your work.
- Don’t upload personal data: Only enter login details, no personal information.
Need to do something that’s not listed here? Your organisation might already have the rights—or can request them. Just check with your data subscription manager.
Final notes
This policy is here to help you understand how you’re usually allowed to use our data. It’s not a legal contract, and if there’s ever a conflict between this and your organisation’s contract, the contract takes priority.
If you have any questions, please contact your account manager.


