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Home > Resources > Talent management > Employee engagement and retention > Managing retention: Creating a retention strategy
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Managing retention: Creating a retention strategy

This guide explores how employers can create an effective retention strategy, including understanding why employees leave, measuring turnover and building a business case for retention. It helps HR develop targeted approaches to improve retention and reduce workforce attrition.

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By Rachel Suff, CIPD Senior Employee Relations Advisor

In our series of guides on managing retention, we identify the range of initiatives that can be developed to address staff retention problems.

Sign up today to get:

  • What is retention?
  • Quantitative research: Measuring labour turnover
  • Qualitative research: Investigating the reasons for staff departures
    • The business case for managing retention
    • The cost of labour turnover
  • Developing a retention strategy

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For full access to Managing retention: Creating a retention strategy, sign up for an HR and Compliance Centre subscription today.

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Enhanced by creating five separate guides on managing retention, to help you find the guidance you need. This initial guide focuses on the steps that employers can take to establish a staff retention strategy and the business case for doing so.

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About the author

Rachel Suff

Rachel Suff is employee relations adviser at the CIPD. She joined as a policy adviser in 2014 to increase the CIPD’s public policy profile and engage with politicians, civil servants, policy-makers and commentators to champion better work and working lives. An important part of her role is to ensure that the views of the profession inform CIPD policy thinking in ER areas such as health and well-being, employee engagement and employment relations.

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