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Supporting pregnant employees and new mothers: The business case

This guide explores the business case for supporting pregnant employees and new mothers, including the importance of providing support and advancing gender equality. It helps employers understand how investing in maternity support can benefit both employees and the organisation.

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By Liz Morris, Working Families Director of Consultancy | Vicki Robinson, Miscarriage Association CEO

This series of leading practice guides discusses the steps that employers could take to follow good practice when supporting employees who are pregnant, who are on maternity leave, and who have returned to work from maternity leave.

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  • The importance of supporting pregnant employees and new mothers
  • Advancing gender equality

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Enhanced by creating seven separate guides on supporting pregnant employees and new mothers, to help you find the guidance you need. This initial guide focuses on the business benefits of providing support to pregnant employees and new parents.

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About the authors

Liz Morris

Liz Morris is an experienced HR professional and consultant. Her career spans many industry sectors, focusing on evidence-based and practical workplace interventions and employee engagement.

Liz has designed and delivered successful change programmes for global and small and medium-sized enterprises. She has coached individuals and small groups including CEOs, line managers, parents and carers.


Vicki Robinson

Vicki is CEO of the Miscarriage Association, a national charity that provides support and trusted information to anyone affected by pregnancy loss. She leads on developing and implementing the charity’s new three-year strategy to become the leading UK charity for pregnancy loss.

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